App Marketing Specialist - User Acquisition (Remote - North America)

App Growth Network; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading mobile app marketing agency is looking for a remote growth marketer to collaborate with clients on innovative marketing campaigns. The role involves analyzing data, optimizing app store rankings, and executing localization strategies. Ideal candidates hold at least 1 year of experience in paid media and tools. The position offers flexible working arrangements, unlimited PTO, and opportunities for professional development in a dynamic, rapidly changing industry.

Benefits

Unlimited Paid Time off (PTO)

Flexible health benefits

Professional development opportunities

Stock options and performance bonuses

Dynamic work environment

Qualifications

• 1+ years working with Paid Media.
• 1+ years working with SEO or ASO tools.
• 1+ years in a client-facing/stakeholder management role.

Responsibilities

• Collaborate with Account Success team to understand client goals and KPIs.
• Help with Media Optimization and drive goal attainment.
• Implement high-quality ASO localization strategies in the App Store.

Skills

Paid Media

SEO

ASO

Verbal and written English

Reporting and data analysis

Project management

Education

Degree in business, Marketing, Advertising or relevant field

Tools

Apple Search Ads

Google Ads

Facebook Ads

Excel

Google Sheets

Asana

Slack

Job description

App Growth Network is a leading mobile app marketing agency based in North America. We are a team of mobile growth enthusiasts driven to see our global client’s apps succeed. We work with innovative mobile app companies in a variety of areas including health & wellness, gaming, social networking and business to change the world, one app at a time.

Are you a tech‑savvy problem solver? Do you love working with exciting companies on their product marketing and growth initiatives? Does the idea of building innovative campaigns that drive high adoption and paid subscription rates get you out of bed in the morning? If you answered yes, this might just be the role for you! This role is remote, anywhere in North America (candidates outside this geographic area are unfortunately not eligible).

What you’ll do

• Collaborate with and support the Account Success team to understand client goals and KPIs
• Help with Media Optimization and drive goal attainment
• Understand client needs and translate them into actionable keyword research and recommendations
• Continuously improve App store rankings and conversion rates
• Implementing high-quality ASO localization strategies in the AppStore
• Monitor and report on keyword rankings and ASO progress
• Advise clients on marketing strategies and identify areas for testing and growth
• Work with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action)
• Running A/B tests on store assets (keywords, titles, screenshots, description)
• Stay up-to-date with digital technologies developments and the mobile marketing community
• Participate in the agency knowledge and process development – if you have an idea how we can do things more effectively, we want to hear it!

What you bring

• 1+ years working with Paid Media
• 1+ years working with SEO or ASO tools
• 1+ years in a client‑facing/ stakeholder management role
• Excellent verbal and written English language skills
• Strong reporting and data analysis skills with the ability to translate into actionable business insights for a variety of audiences
• Strong analytical skills and proven experience analyzing data in Excel/Google Sheets
• Strong project management and team communication skills
• Self‑starter and keen to take ownership and adapt to or drive change

Nice to have

• Hands‑on experience with paid media management tools (Apple Search Ads, Facebook Ads, Google Ads)
• Familiarity with MMPs and in‑app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)
• Familiarity with project management and communication tools (Asana, Slack)
• Degree in business, Marketing, Advertising or relevant field

Soft Skills and Values

• GROWTH MINDSET - not afraid to try new things, push your boundaries, fail, learn and evolve yourself and our business practices
• SELF‑STARTER - proactive person, starts projects on his/her own, loves doing new projects
• CAN‑DO ATTITUDE - positive mindset, get things done in a timely manner, do not overcomplicate things
• AGILE - can adapt easily to a new environment, fast learner, loves challenges, constantly looking for new ways to do things better/more efficient
• HUMBLE - confident but able to acknowledge his/her weaknesses, is open to feedback, is able to admit his/her mistakes
• TEAM PLAYER - honest and supportive of his/her team members
• GLOBAL MINDSET - loves working with different cultures, is open to ideas of other people

What we offer

• Real career growth - start‑ups mean things change frequently including new roles and opportunities to advance and lead
• Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people
• Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses
• Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo.
• Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district
• Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge
• Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)!
• Health and Wellness - flexible health benefits to take care of yourself and those you care about

Don’t quite check all the boxes but are excited about this opportunity? We encourage you to apply anyway, it’s always worth a shot to see if there might just be a fit!