Digital Content and Campaigns Specialist

Valsoft Corporation; Quebec; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A dynamic tech company in Quebec is seeking a Digital Content and Campaigns Specialist to drive content creation and manage marketing campaigns across the hospitality sector. The role involves writing compelling content, executing lifecycle workflows, and coordinating webinars and events. Ideal candidates will have 2 to 4 years of experience in content marketing and be comfortable using HubSpot. Join us to shape the go-to-market strategy in a flexible hybrid work environment.

Benefits

Flexible hybrid environment

Growth pathways

Qualifications

• 2 to 4 years of experience in content marketing, digital marketing, or demand generation.
• Strong writing skills with the ability to turn complex ideas into clear messaging.
• Comfortable collaborating with a designer to turn content into visuals.

Responsibilities

• Write compelling content including case studies, blogs, and email sequences.
• Manage campaign execution for product announcements and webinars.
• Coordinate webinars and support event logistics.

Skills

Content marketing

Digital marketing

Demand generation

Strong writing skills

Collaboration with designers

Project management

Tools

HubSpot

Job description

About Sadie
Sadieis transforming how hotels communicate with guests using AI powered voice technology. Our platform answers inbound calls 24-7, manages bookings, captures upsell opportunities and integrates with major hotel systems across North America and Europe.

About the Role
We are hiring a Digital Content and Campaigns Specialist who will own content creation, lifecycleprogramsand campaign execution across our hotelvertical.You will report directly to theVP of Sales &Partnerships,andworkclosely with theHead of Marketing,designer,andexternal PPC partner. Your work will drive awareness,engagementand pipeline acrossourhotel segment.

What You Will Do

Content creation andstorytelling

• Writecompelling content including case studies, blogs, landing pages, email sequences, event promos, salescollateraland customer stories.
• Developverticalspecific messaging for hotels and restaurants.
• Work with our designer to create polished visuals for campaigns and social content.

Lifecycle and campaignexecution

• BuildandoptimizeHubSpot workflows including nurtures, scoring, routing and follow ups.
• Manage campaign execution for product announcements,webinarsand events.
• Track performance across email, landingpagesand mid funnel programs.

Webinars and events

• Coordinate webinars end to end including landing pages, invites, reminders andfollow up.
• Support eventlogisticsfor conferences and tradeshows including prep, boothmaterialsand lead capture.
• Work closely with Sales on attendee engagement and post event follow up.

Digital support and PPC collaboration

• Coordinate messaging, creative assets and landing pages with our external PPC specialist.
• Run A-B tests on landing pages and email.
• Monitor lead quality and share insights for ongoing optimization.

Market and customerinsight

• Conductlightweightcompetitiveand customer research to strengthen messaging.

• Gather feedback from Sales toidentifynew contentopportunities.

What You Bring

• 2 to 4 yearsofexperience in content marketing, digital marketing,or demand generation.
• Strong writing skills with the ability to turn complex ideas into clear messaging.
• Hands onexperience with HubSpot or similar marketing automation tools.
• Comfortablecollaborating with a designer to turn content into visuals.
• Organized, proactive,and able to run multiple campaigns in a fast-paced startupenvironment.
• Experience with webinars or events is a plus.
• Bonus familiarity with hospitality tech or SaaS.

Why You Will Love Working at Sadie

• You will join a fast-growing AIcompanychanging how hospitalityoperates.

• Your work will directly shape our go-to-marketstrategyforhotels.

• High ownership and visibilityacrossboth the hotelandrestaurantverticals.

• Clear growth pathwaysincludingSenior Content Manager, Demand Generation Manager,or Marketing Operations.

• Flexible hybrid environment and opportunities to attend major industry events.