Email Marketing Specialist jobs in United Arab Emirates

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

An Email Marketing Specialist is a key member of the digital marketing team, responsible for creating and executing compelling email campaigns that engage and nurture clients and customers. This role involves strategic thinking, creativity, and analytical skills to develop email marketing strategies that drive conversions and reinforce brand loyalty. The specialist manages end-to-end email campaign processes, including planning, content creation, and analysis, ensuring alignment with the company's goals. The position requires a detail-oriented individual capable of collaborating across departments, utilizing technical and creative skills to maximize email marketing effectiveness and contribute to overall digital marketing efforts.

• Develop and implement effective email marketing campaigns aligned with company objectives.
• Create engaging email content to boost customer engagement and sales.
• Segment email lists to target audiences with personalized messages.
• Conduct A/B testing to optimize campaign content and delivery.
• Analyze campaign performance metrics and derive insights for improvements.
• Maintain and update the email database to ensure data quality and compliance.
• Collaborate with graphic designers to enhance email visual appeal and user experience.
• Coordinate with other marketing team members to align email strategies with broader campaigns.
• Ensure email campaigns comply with industry regulations such as GDPR and CAN-SPAM laws.
• Stay updated on industry trends and tools to continually improve campaigns.
• Provide reports and insights on campaign performance to stakeholders.
• Manage multiple projects efficiently in a fast-paced environment.

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in designing and managing email marketing campaigns.
• Strong understanding of email marketing principles and best practices.
• Proficiency in email marketing software and analytics tools (e.g., Mailchimp).
• Excellent written and verbal communication skills with attention to detail.
• Ability to analyze data and develop actionable strategies.
• Creative mindset focused on results and performance optimization.
• Ability to work independently and collaboratively.
• Knowledge of HTML/CSS is advantageous for campaign customization.

Role Level: Mid-Level

Work Type: Full-Time

Country: United Arab Emirates

City: Dubai

Company Website: [Company Website]

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