Digital Marketing Specialist

GEN PLUS Group; United Arab Emirates; On-site; AED 120,000 - 160,000; Full time

Job summary

A dynamic global marketing agency located in the United Arab Emirates is looking for a highly analytical Digital Marketing Specialist to create and optimize marketing campaigns. You will be responsible for developing strategies that enhance customer acquisition and engagement while leveraging data insights. The ideal candidate will have over 4 years of digital marketing experience, strong analytical skills, and be proficient in various marketing tools and platforms. Attractive health benefits and a supportive team culture are offered.

Benefits

Attractive Health Insurance benefits

Access to a global network of specialized communicators

Qualifications

• 4+ years of experience in digital marketing, focus on performance marketing.
• Proven track record of successful digital marketing campaigns.
• Strong analytical skills and proficiency in data analysis tools.

Responsibilities

• Develop comprehensive digital marketing strategies.
• Monitor campaign performance metrics and KPIs.
• Conduct audience research and segmentation.

Skills

Data analysis

Campaign strategy

Performance marketing

Audience targeting

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Overview

GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, the group fosters connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite PRM's strategic communications, NaF+'s content creation, SPANDY's talent representation, and the innovative spirit of THEM AGAIN under one banner. The GEN+ team comprises over 3,000 industry experts from 60+ nationalities, sharing a passion to disrupt, innovate, and lead. GEN PLUS Group aims to deliver impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering creativity and excellence. We are seeking a highly analytical and results-driven Digital Marketing Specialist to join our dynamic team. In this role, you will design, implement, and optimize digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a strong background in data analysis, proficiency across digital marketing channels, and a passion for leveraging insights to drive impactful marketing strategies.

Responsibilities

• Campaign Strategy & Execution: Develop comprehensive digital marketing strategies to achieve business objectives, including customer acquisition, retention, and revenue growth. Create engaging and high-quality content for various digital channels (website, blog, social media, email) to attract and engage target audiences. Plan, execute, and optimize performance marketing campaigns across channels such as SEM, paid social, display advertising, email marketing, affiliate marketing, and more. Conduct A/B testing and utilize data-driven insights to refine campaign strategies and improve performance metrics.
• Analytics & Optimization: Monitor campaign performance metrics and KPIs (e.g., CTR, CPC, CPA, ROAS, LTV); provide regular reporting and analysis to stakeholders. Utilize analytical tools to track, measure, and optimize campaign performance and identify opportunities for improvement. Implement data-driven strategies to optimize ad creatives, targeting parameters, and bidding strategies to maximize ROI.
• Audience Targeting & Segmentation: Conduct audience research and segmentation to identify key customer segments and tailor marketing campaigns to effectively reach target audiences. Utilize audience targeting capabilities across digital marketing platforms to deliver personalized and relevant messaging to specific customer segments.
• Collaboration & Cross-functional Support: Collaborate with internal teams to align marketing strategies with overall business goals and objectives.

Other Details

• Access to a global network of specialized communicators collaborating with top-tier brands.
• Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
• The opportunity to be part of a passionate and supportive team.
• Attractive Health Insurance benefits.

Qualifications

• 4+ years of experience in digital marketing, with a focus on performance marketing, preferably in a B2B and/or Agency environment.
• Proven track record of designing, implementing, and optimizing successful digital marketing campaigns across multiple channels.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Knowledge of A/B testing methodologies and experience with testing and optimization tools.
• Excellent communication skills with the ability to present complex data and insights in a clear and actionable manner.
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.