Marketing Specialist

Decision Management Consultants LLC; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A well-known multi-equipment company in Abu Dhabi is seeking an experienced Marketing Specialist. The role involves market mapping, managing marketing campaigns, overseeing trade fairs and events, and enhancing digital presence. Candidates should have an MBA in Marketing or equivalent, along with at least 5 years of experience in marketing and strong creative and analytical skills. A valid UAE driving license is also required. Employee benefits are in accordance with UAE Labour Law.

Benefits

Employee benefits as per UAE Labour Law

Qualifications

• 5+ years of marketing experience in exhibition planning and product seminars.
• Experience with trade shows and implementing marketing plans.
• Strong background in designing marketing materials and handling digital marketing activities.

Responsibilities

• Recommend brand distribution models and pricing strategies.
• Oversee development and execution of marketing campaigns.
• Plan and coordinate trade fairs and events.
• Manage social media presence and engagement strategies.
• Prepare and manage the annual marketing budget.

Skills

Creative skills

Analytical skills

Digital marketing

Education

MBA in Marketing or equivalent

Job description

We re recruiting an experienced Marketing Specialist to join a well‑known multi‑equipment company based in Abu Dhabi UAE.

About Our Client

Our client is a well‑established multi‑sector equipment company in Abu Dhabi UAE. With a strong presence across diverse industries the company supplies a wide range of high‑quality equipment and solutions tailored to the needs of construction, oil & gas, manufacturing and infrastructure sectors.

Key Responsibilities

• Market Mapping: Recommend brand and assortment mix distribution models, pricing strategies and investment priorities to align with business objectives.
• ATL & BTL Activities: Oversee the end‑to‑end development and execution of demand‑generating initiatives and brand‑building campaigns across ATL, BTL and digital channels. Take full ownership of the Perfect Store Program including capex investments, merchandising strategies, visibility enhancements and assortment optimisation.
• Campaigns & Promotions: Plan, implement, track and evaluate marketing campaigns. Deliver regular performance reports including web analytics and KPI assessments to measure effectiveness.
• Trade Fairs & Events: Ensure seamless organisation of trade shows and events by coordinating planning, execution and facilitation. Collaborate with sales teams, customers and venue partners to deliver impactful participation.
• Digital & Social Media: Manage the company’s presence across social media platforms and define engagement strategies. Develop and publish quality content to strengthen brand presence online.
• Budget & Reporting: Prepare and manage the annual marketing budget. Conduct monthly analysis of sell‑out data and provide insights to the team. Present detailed close‑out reports for new launches, activations and promotional initiatives.

Qualifications & Experience

• MBA in Marketing or equivalent.
• Minimum 5 years of marketing experience in exhibition planning, product seminars and trade shows, along with implementing marketing plans, designing and maintaining posters, brochures, letterheads, business cards, signboards, publications, presentations and handling digital marketing activities.
• Strong creative and analytical skills with the ability to deliver impactful campaigns.
• Valid UAE Driving License.

Benefits

• Employee benefits as per the UAE Labour Law.