Performance Marketing Specialist

Property Finder Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading property portal in Dubai is seeking a Growth Marketing Specialist to drive branding and performance marketing strategies. The ideal candidate has at least 3 years of experience in digital marketing, excellent Arabic communication skills, and a bachelor's degree in a relevant field. Responsibilities include managing paid media campaigns, conducting market research, and collaborating with cross-functional teams. This position offers opportunities for significant impact and growth in a performance-driven culture.

Qualifications

• At least 3 years of relevant working experience in a similar setting.
• Proven experience in developing and executing successful paid media campaigns.
• Strong organizational skills and ability to handle multiple projects.

Responsibilities

• Collaborate with the marketing team for campaign objectives.
• Build and manage paid media campaigns across various platforms.
• Conduct market research to identify growth opportunities.
• Manage and monitor budgets for paid media.
• Leverage analytics tools to measure effectiveness of campaigns.
• Work closely with creative teams to develop compelling copy.
• Analyze performance reports and provide insights.

Skills

Arabic communication

Data analysis

Campaign management

Creative writing

Digital marketing knowledge

Collaboration

Analytical skills

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Paid media platforms

Adjust

AppsFlyer

Job description

Overview

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region. Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Role Profile:

We are looking for an ambitious and driven Growth Marketing Specialist to join our rapidly expanding international team at Property Finder. This role presents an exciting opportunity for continuous professional and personal growth within a company that values trust, autonomy, and a performance-driven culture. Based at our Dubai HQ, you will have the chance to significantly impact the business's performance and enhance our brand positioning, with the independence to shape your role and achieve outstanding results.

In this position, you will primarily focus on growth marketing, overseeing branding and performance marketing activities in our key markets, while also contributing to our global expansion strategy. A critical aspect of this role will involve collaborating closely with both internal and external stakeholders to ensure seamless execution and alignment of marketing strategies.

Role Responsibilities

• Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals.
• Build, manage, and optimize paid media campaigns across various platforms, including but not limited to PPC, paid social, display and video, and content promotion.
• Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV.
• Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
• Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
• Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies.
• Work closely with creative and content teams to develop compelling copy and creatives that resonate with the target audience and drive engagement.
• Collaborate with cross-functional teams to ensure seamless integration and alignment of paid media campaigns with other marketing initiatives.
• Analyze and present campaign performance reports to key stakeholders, providing insights and recommendations for future improvements.

Essential - Education, Knowledge/Skills, and Attitude

• At least 3 years of relevant working experience in a similar setting (tech, e-commerce, etc.).
• Excellent spoken and written Arabic communication skills.
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Proven experience in developing and executing successful paid media campaigns across various digital platforms.
• Strong analytical skills and proficiency in data analysis tools and platforms.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Results-oriented with a strong drive for achieving and exceeding performance targets.
• Creative mindset with the ability to craft compelling ad copy and creatives.
• Familiarity with digital marketing analytics tools, such as Google Analytics, and mobile measurement partners like Adjust and AppsFlyer.
• Strong organizational skills and the ability to handle multiple projects and deadlines simultaneously.

Nice-to-have Skills and Knowledge

• International experience and familiarity with the structure of large, dynamic companies.

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All

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