MarTech & CRM Marketing Specialist

Huspy; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading property technology firm in the UAE is seeking a Marketing Manager to bridge technical execution with business strategy. The role emphasizes building critical infrastructure for customer growth through CRM marketing and automation. The ideal candidate has over 3 years of experience, is proficient in tools like Braze and Salesforce, and possesses strong data analysis skills. Join a fast-paced environment focusing on effective campaign execution and customer lifecycle management.

Qualifications

• 3+ years of experience in CRM marketing and customer lifecycle management.
• Hands-on experience with marketing automation platforms such as Braze.
• Proven ability to design, execute, and optimize A/B/n tests across channels.

Responsibilities

• Manage project stakeholders and collect requirements.
• Develop communication journeys throughout the customer funnel.
• Analyze campaign performance and iterate strategies.

Skills

CRM marketing

Customer lifecycle management

A/B/n testing

Data fluency

Marketing automation platforms

Tools

Braze

HubSpot

Salesforce Marketing Cloud

Job description

The Story So Far

We’re Building a Global Brand in Real Estate

Huspy is one of the leading property technology companies in EMEA.

Launched in 2020, we now operate in multiple cities across the UAE and Spain, expanding into Saudi Arabia and 3 more European markets by 2026. Today, we own the largest portion of the UAE mortgage market and are one of the fastest-growing players in every European city we’ve entered.

We’ve raised over $140 million (Series A and Series B) from the world’s top investors, including Sequoia Capital and Balderton Capital, to reshape the homebuying journey through powerful technology and agent-first tools.

We’ve built a SuperApp that empowers real estate agents and mortgage brokers, bringing cutting‑edge technology to one of the world’s most traditional industries. We’re transforming how property transactions happen — faster, smarter, and better for everyone.

We’re not slowing down. The question is: will you be part of what’s next?

About The Role

You will bridge the gap between technical execution and business strategy for our Real Estate market in the UAE. Your focus will be on building the core infrastructure that drives growth: developing high-converting landing pages, architecting communication journeys, and managing end-to-end customer and partner lifecycles.

Working in a fast-paced, cross-functional environment, you will partner with Growth, Marketing, and Product teams to design, test, and validate data-driven strategies. You will take full ownership of these initiatives, from concept to implementation, ensuring our sales, marketing, and operations teams have the digital tools they need to scale.

The Main Event

What You’ll Drive, Build, and Own

• Project and stakeholder management: collect insights and requirements, scope the solution, align expectations, plan and execute end-to-end, while keeping involved parties updated throughout the process.
• Map our customers' journey, partner with product managers and sales teams, and define communication journeys throughout the funnel.
• Plan and execute CRM Marketing campaign strategies based on data insights, research, benchmarking, and products discovery - test a lot, learn, iterate.
• Report on campaign performance to measure effectiveness.

The Perfect Match

What It Takes to Succeed at Huspy

• 3+ years of experience in CRM marketing and customer lifecycle management.
• Hands-on experience with marketing automation platforms such as Braze, with HubSpot and Salesforce Marketing Cloud as strong assets.
• Proven ability to design, execute, and optimize A/B/n tests across channels including email, WhatsApp, mobile push, and web push.
• Strong data fluency, with experience using analytics tools to measure campaign performance, attribution, and ROI, and translate insights into actionable business decisions.
• Start-up mindset with a strong passion for experimentation, testing, and continuous optimization.

What Will Make You Stand Out

• Experience working in seed and early-stage start-up environments.
• Proficient in front-end and scripting languages including HTML, CSS, JavaScript, Liquid, AMPscript, and HubL.
• Hands-on experience building and optimizing customer journeys and campaigns in Braze.
• Fluent in both, English and Arabic.