Manager Marketing jobs in Singapore

We are hiring a Head of Marketing & Growth to lead our global marketing function and drive the next phase of Muslim Pro’s growth. You will lead a talented, multi‑disciplinary team of 14 professionals, overseeing all aspects of marketing including Brand, PR, Performance Marketing, SEO, ASO, Lifecycle Communications, Market Research, and a centralized Design team.

As part of the senior leadership team, you will be responsible for stewarding the brand, driving sustainable user growth, and deepening engagement across our entire product ecosystem.

• Define and execute the marketing strategy to deliver on company‑level KPIs: Installs, Organic Growth and Brand Health.
• Partner closely with Product, Content, Business Development, and Engineering teams to drive user activation and retention.
• Lead go‑to‑market strategy and user adoption for new product verticals and work with Business Leads to ensure a holistic view of the user journey across the ecosystem.
• Own annual Ramadan strategy and evergreen engagement plans.

• Own the performance marketing strategy and budget across platforms (Google, Apple Search Ads, Meta, TikTok and others)
• Drive CPI, ROAS and creative effectiveness through structured experimentation.
• Lead SEO‑first content and ASO strategies to grow organic traffic, storefront conversion and keyword rankings.

• Own Muslim Pro’s global brand positioning, narrative, and governance across all user touchpoints and verticals.
• Lead PR, media relations, crisis communications and reputation management for the brand and key executives.
• Oversee content marketing and social media strategy to strengthen brand sentiment, deepen community engagement, drive product usage and support seasonal priorities.
• Oversee the production and approval of all brand, marketing, and communication materials (print, digital, in‑app, corporate assets).

• Oversee the centralised Design team to ensure high‑quality, efficient creative support across the company.
• Lead Market Research to plan, execute, and distribute insights on market trends, user behaviour, and competitive analysis.
• Build tracking systems, dashboards, and review cadences to monitor marketing performance across all channels.

• Lead, mentor, and grow a full‑funnel marketing team across multiple functions and markets.
• Manage the annual marketing budget, ensuring disciplined spending, ROI optimisation, and accurate forecasting.
• Foster a culture of data literacy, testing and shared accountability.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 12 years of experience in mobile, digital, or consumer product marketing, with proven leadership of multi‑disciplinary teams.
• Hands‑on experience in performance marketing, SEO and ASO, and growth experimentation.
• Strong background in brand management, public relations, and media engagement.
• Demonstrated ability to create integrated marketing plans and manage large, multi‑market budgets.
• Experience overseeing both creative production and marketing operations (processes, tooling, tracking).
• Clear communicator with strong writing and presentation skills.
• Ability to manage multiple projects and deadlines in a fast‑moving environment.
• Experience collaborating with Product, Engineering, and Business Development teams.
• Comfortable navigating cultural nuance and user needs within a global Muslim audience.

• The opportunity to lead marketing for a globally recognised and deeply trusted brand with a massive user base.
• A key role in shaping the company’s direction as part of senior management.
• A competitive executive compensation package.
• A mission‑driven culture and collaborative global team.