Chief Marketing Officer (Consumer/B2C) - Early-Stage Fintech

Hyphen Partners; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A dynamic fintech company in Singapore is seeking a Chief Marketing Officer to lead growth and brand marketing across Southeast Asia. This hands-on leadership role involves driving user acquisition, shaping market narrative, and managing a high-performing marketing team. The ideal candidate has a strong background in consumer-oriented marketing in rapidly evolving digital landscapes, and experience with subscription-based models. If you are passionate about redefining financial access and scaling impactful marketing strategies, we would love to hear from you.

Qualifications

• Experience in fast-moving digital environments.
• Deep experience in consumer platform marketing.
• Comfortable in lean, remote-first settings.

Responsibilities

• Lead marketing function and growth strategy.
• Drive user acquisition and brand narrative.
• Oversee high-performing marketing teams.

Skills

Paid digital acquisition

Creative storytelling

Analytical execution

Experience in subscription-based models

Leadership in marketing

Job description

Chief Marketing Officer (Consumer/B2C) - Early-Stage Fintech

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A fast-growing consumer fintech is hiring a Chief Marketing Officer to lead its growth and brand marketing strategy across Southeast Asia and beyond. The company is redefining financial access through early wage access and financial wellness tools - empowering consumers to take control of their finances with flexibility and confidence.

As CMO, you’ll take full ownership of the marketing function, leading both growth and brand strategy. You’ll drive user acquisition, shape the company’s market narrative, and build frameworks for data-driven performance and retention. This is a hands‑on leadership role that combines creative brand storytelling with analytical, results‑oriented execution. You’ll work closely with the founding team and oversee a lean, high‑performing team of growth, performance, and creative leads.

The ideal candidate has led marketing for consumer‑facing businesses in fast‑moving digital environments, preferably those from a subscription‑based model platform. You bring deep experience in paid digital acquisition in consumer platform and scaling across emerging markets, particularly in Southeast Asia. You’re comfortable operating in a lean, remote‑first environment and know how to balance brand building with performance‑driven results.

If you’re a marketing leader ready to define a brand with real purpose and scale, we’d love to hear from you.

Seniority Level

• Director

Employment Type

• Full-time

Job Function

• Marketing

Industries

• Technology, Information and Media