FMCG Sales & Marketing Manager – Singapore

ZENKO SUPERFOODS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading health food company in Singapore is seeking an experienced professional to drive offline retail, e-commerce, and corporate sales. The ideal candidate has 3–6 years of experience in FMCG, particularly in snacks or healthy foods. You will manage retail partnerships, corporate accounts, and marketing activations while analyzing sales data for continuous growth. Strong negotiation and communication skills are essential. This role is perfect for a self-starter passionate about sustainability and healthy living.

Qualifications

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
• Experience managing both retail and online channels.
• Proven ability to handle buyers, distributors, and e-commerce platforms.

Responsibilities

• Manage relationships with retail partners.
• Coordinate promotions and analyze sales data.
• Identify and pitch to corporate clients.
• Support new product launches and manage marketing campaigns.
• Track monthly sales performance and provide competitive insights.

Skills

Negotiation skills

Data reporting (Excel/Sheets, Google Analytics)

Organized and proactive

Creative in finding sales opportunities

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Mission

To grow Zenko Superfoods’ presence in Singapore by driving offline retail, e-commerce, and corporate sales, while ensuring strong brand visibility, operational efficiency, and customer engagement.

Key Responsibilities

1. Offline Retail

• Manage relationships with retail partners such as FairPrice Finest, Cold Storage, and RedMart.
• Negotiate listings, promotions, and in-store activations.
• Monitor sell-out data, reorder needs, and campaign performance.

2. E-commerce

• Manage Zenko’s online presence on platforms (Shopee, Lazada, FairPrice Online, RedMart).
• Coordinate promotions, campaigns, and product page optimization.
• Analyze sales data, ad ROI, and customer feedback.

3. Corporate Sales

• Identify and pitch to corporate clients (offices, gyms, cafés, wellness centers).
• Develop gifting and pantry programs with regular B2B orders.
• Maintain relationships and handle quotations, invoicing, and follow-ups.

4. Marketing Activation

• Support new product launches across channels.
• Manage marketing campaigns with key retailers.
• Coordinate with the regional marketing team on campaigns and PR.

5. Reporting & Coordination

• Track monthly sales performance by channel.
• Manage stock levels and coordinate orders with HQ.
• Provide insights on competitor activities and consumer trends.

KPIs

• Monthly sales growth per channel (Retail, E-commerce, Corporate).
• Number of new corporate clients onboarded.
• On-shelf availability & merchandising score.
• ROI of campaigns and activations.

Requirements

Experience

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
• Experience managing both retail and online channels.
• Proven ability to handle buyers, distributors, and e-commerce platforms.

Skills

• Commercial mindset with strong negotiation skills.
• Hands‑on with data reporting (Excel/Sheets, Google Analytics, etc.).
• Organized, proactive, and comfortable working independently.
• Creative in finding new sales or partnership opportunities.

Education

• Bachelor’s degree in Business, Marketing, or related field.

Personality Fit

• Self-starter, results‑driven, and entrepreneurial.
• Passionate about healthy living and sustainability.
• Enjoys balancing strategy with daily execution.