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DAM & GenAI Lead, Content Management Platforms
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DAM & GenAI Lead, Content Management Platforms
Resumo da oferta
A leading financial institution based in Singapore is seeking a VP / AVP Specialist for Content Management Platforms. This role is pivotal in optimizing digital asset workflows while enhancing brand consistency through innovative marketing technology solutions. The ideal candidate will possess over 10 years of experience in content management, including strong capabilities in Generative AI applications and a proven track record of leading cross-functional teams effectively. This position offers a dynamic work environment with opportunities for impactful contributions.
Qualificações
- Minimum 10+ years in content management from creation to effectiveness measurement.
- Strong understanding of metadata, taxonomy, automated tagging, and content governance.
- Proficient in leveraging AI for content scaling and creative production.
Responsabilidades
- Implement and integrate Content Workbench/DAM across various BUs.
- Lead the development of Marketing co-pilot focusing on content scaling.
- Evaluate and onboard new content production tools for the marketing team.
- Collaborate with technology and marketing teams on implementing solutions.
- Govern metadata standards for enhanced asset searchability.
- Provide training to users ensuring feature adherence and best practices.
- Monitor asset performance and recommend content strategy optimizations.
Conhecimentos
Ferramentas
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.