Demand jobs in Singapore

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The Human Capital Management (HCM) /SAP SuccessFactors Demand Manager builds and orchestrates the execution of the regional HCM demand plan with all 5 sources of Demand (Marketing, Sales Quota Carriers, Partners, Services & Customer Success Manager and Digital Hub Sales Development Executives). The HCM demand plan consists of both Demand Generation activities and early-stage Pipeline Progression activities that provide SAP HCM Account Executives with incremental quality pipeline and leads that they can ultimately bring to a successful close. As a result, the Demand Manager is accountable to meet demand targets laid out for both Demand Generation and Pipeline Progression activities.

In this role, you will drive a business-critical mandate articulated as follows:

• Be the custodian of Demand for the HCM/SAP SuccessFactors Line Of Business in the region and work closely with the APAC Head of SAP SuccessFactors as well as Regional Demand stakeholders.
• Anchor: Partner to define, execute and measure progress against primary growth priorities, programs, and campaigns.
• Pipeline Orchestration: Consolidate, analyze, and monitor demand from all sources to ensure a balanced and sustainable sales pipeline to bridge R4Q Pipeline gap.
• Cross-Functional Alignment: Collaborate with Sales, Marketing, Partner, and Digital teams to align demand generation efforts with business priorities and regional goals.
• Pipeline Health Governance: Track and report on pipeline creation, quality, and conversion; identify gaps against targets and lead actions to close them.
• Program Coordination: Drive cadence between campaigns, partner activations, and sales plays to avoid overlap and maximize reach and impact.
• Optimization: Continuously refine the demand process, metrics, and orchestration model to improve efficiency and effectiveness across all teams.
• Run and contribute to demand related regional and global operational forecasts and cadences to support the HCM Line of Business.

Additionally, the Demand Manager ensures the execution of globally mandated Demand programs as applicable in their remit and facilitates the relay of regional best practices for global syndication and sharing purposes.

This role requires a communicative and well-connected leader to collect and implement best practices, to lead by influence and rally the 5 sources of Demand to support the execution of their demand plan, and to drive continuous improvements around demand processes and technology.

• Multi-year professional business experience preferred, international business experience preferred in enterprise software sales, Cloud sales, Marketing or customer facing sales support functions (e.g., value advisory, Center of Excellence).
• Familiar with driving Sales Pipeline with experience in modern “data-driven” methods of demand generation (Digital Sales, Social Selling, Digital Marketing, Outbound Prospecting, Propensity Models).
• Proficiency with program planning and/or evaluating new business development opportunities in new or emerging markets.
• Proven knowledge in demand generation, integrated marketing campaign planning, digital marketing, and project management best practices.
• Has experience working in a multi-cultural environment.
• Knowledge of SAP portfolio, SAP SuccessFactors and related products and solutions, partners, markets, and competition is a significant plus.
• Understanding of Cloud/Hosted Services, SaaS/ PaaS models, digital commerce/ business networks is a plus.
• Outstanding communication, organizational and time management skills.
• High impact personality, good networking skills.
• Fluency in English required.

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Requisition ID: 442849
Work Area: Sales
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Additional Locations: #LI-Hybrid

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