Bank jobs in Saudi Arabia

Summary
Development, implementation, and accountability for operational plans that optimize profitability, market share, and revenue growth for Kesimpta in both the short and long term.

About the Role
Major Accountabilities:
- Proactive development of marketing and promotional strategies to meet brand objectives and customer needs.
- Monitor business performance and external environment using appropriate tools to take corrective actions as needed.
- Liaison with external agencies to deliver initiatives for Kesimpta.
- Manage budgets for Kesimpta accurately.
- Create and execute operational plans aligned with the brand's lifecycle to maximize returns for Novartis.
- Achieve sales targets.
- Full accountability for the brand and all related programs.
- Apply marketing principles and C4 process to meet customer needs.
- Develop customer insights into Multiple Sclerosis disease and market through appropriate techniques/tools.
- Support and build the team to reach goals.
- Manage external agencies to meet team objectives.
- Act as Kesimpta brand champion to foster enthusiasm and focus internally and with external stakeholders.
Key Performance Indicators / Measures of Success:
- Manage and strengthen relationships with external agencies and patient groups.
- Full financial accountability for advertising and promotional budgets.
- Utilize key market research approaches and act on insights to generate positive business outcomes.
- Deliver 90% of the operational plan on time and to high standards.
- Manage all components related to Kesimpta as a priority brand.
- Develop strategic forecasts based on a robust patient model.
- Launch line extensions, new campaigns, or programs, and defend against generics.
Job Dimensions:
- Number of Employees: 0
- Financial responsibility: Contribute to overall sales targets.
- Impact on organization: Medium to High.
Ideal Background:
- Education: University degree or equivalent in Science, Marketing, or Business.
- Experience: 3-5 years in field sales, marketing services, or brand management.
- Languages: Fluent in English and Arabic.

Company Industry

• Medical
• Medical Devices

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Brand Manager

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