Brand Manager

Novartis; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company is seeking a Brand Manager for its Kesimpta brand in Saudi Arabia. This role involves developing marketing strategies, managing budgets, and fostering relationships with external partners. Candidates should have a relevant degree and 3-5 years experience in marketing or brand management, with proficiency in English and Arabic.

Qualifications

• 3-5 years experience in field sales, marketing services, or brand management.
• Fluent in English and Arabic.

Responsibilities

• Develop and implement marketing and promotional strategies for Kesimpta.
• Monitor business performance and take corrective actions.
• Manage budgets accurately and achieve sales targets.

Skills

Strategic Marketing

Budget Management

Customer Insights

Team Leadership

Education

University degree or equivalent in Science, Marketing, or Business

Job description

Summary
Development, implementation, and accountability for operational plans that optimize profitability, market share, and revenue growth for Kesimpta in both the short and long term.

About the Role
Major Accountabilities:
- Proactive development of marketing and promotional strategies to meet brand objectives and customer needs.
- Monitor business performance and external environment using appropriate tools to take corrective actions as needed.
- Liaison with external agencies to deliver initiatives for Kesimpta.
- Manage budgets for Kesimpta accurately.
- Create and execute operational plans aligned with the brand's lifecycle to maximize returns for Novartis.
- Achieve sales targets.
- Full accountability for the brand and all related programs.
- Apply marketing principles and C4 process to meet customer needs.
- Develop customer insights into Multiple Sclerosis disease and market through appropriate techniques/tools.
- Support and build the team to reach goals.
- Manage external agencies to meet team objectives.
- Act as Kesimpta brand champion to foster enthusiasm and focus internally and with external stakeholders.
Key Performance Indicators / Measures of Success:
- Manage and strengthen relationships with external agencies and patient groups.
- Full financial accountability for advertising and promotional budgets.
- Utilize key market research approaches and act on insights to generate positive business outcomes.
- Deliver 90% of the operational plan on time and to high standards.
- Manage all components related to Kesimpta as a priority brand.
- Develop strategic forecasts based on a robust patient model.
- Launch line extensions, new campaigns, or programs, and defend against generics.
Job Dimensions:
- Number of Employees: 0
- Financial responsibility: Contribute to overall sales targets.
- Impact on organization: Medium to High.
Ideal Background:
- Education: University degree or equivalent in Science, Marketing, or Business.
- Experience: 3-5 years in field sales, marketing services, or brand management.
- Languages: Fluent in English and Arabic.

Company Industry

• Medical
• Medical Devices

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Brand Manager

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