West Africa Growth Lead - LPG & Biomass Trade

BURN; Batu Pahat; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading manufacturer of kitchen appliances is seeking an experienced Business Development Manager to drive the expansion of its B2B business in West Africa. The role requires a seasoned professional who will manage distributor agreements and build strong relationships with trade communities. Candidates must have over 5 years of experience in business development, particularly in the home appliances sector, and a proven network in local business communities. Proficiency in French is a plus.

Qualifications

• Over 5 years of multi-country experience in business development, sales, or related role with exposure to Sahel and Francophone West Africa markets.
• Established relationships with senior decision-makers at leading trading groups/importers specializing in home appliances or consumer goods in West Africa.
• Well-connected within the Indian and/or Lebanese business communities in West Africa and in major global hubs (Dubai, Shanghai/Guangzhou, Singapore).
• Proven record negotiating and closing importer and distributor agreements for kitchen appliances.
• Deep understanding of trade dynamics and P&L management in West Africa.
• Entrepreneurial mindset and proactive approach in a dynamic environment.
• Strong communication skills and proficiency in French is a competitive advantage.

Responsibilities

• Recruit and onboard national importers across West Africa for biomass stoves and cookware.
• Define pricing, discount structures, and trade terms for local markets.
• Collaborate with distributors to build Joint Business Plans.
• Manage the P&L for new markets.
• Build relationships with key decision-makers across trading communities.

Skills

Business development

Sales

Relationship management

Cross-cultural negotiation

Job description

A leading manufacturer of kitchen appliances is seeking an experienced Business Development Manager to drive the expansion of its B2B business in West Africa. The role requires a seasoned professional who will manage distributor agreements and build strong relationships with trade communities. Candidates must have over 5 years of experience in business development, particularly in the home appliances sector, and a proven network in local business communities. Proficiency in French is a plus.