Video Content Creator (TikTok Advertising)

Adloom; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic advertising company based in Kuala Lumpur is looking for a creative and detail-oriented Video Editor (TikTok Advertising) to produce high-performing short-form video content for TikTok and other social platforms. The ideal candidate will demonstrate strong editing skills and an understanding of TikTok trends, ensuring videos are compelling and conversion-driven. Responsibilities include editing videos, producing advertising materials, and applying enhancements for viewer engagement while optimizing content based on performance metrics.

Qualifications

• Strong sense of storytelling, pacing, and visual aesthetics.
• Ability to work under tight deadlines in a fast-paced advertising environment.
• Detail-oriented, responsible, and able to interpret feedback effectively.

Responsibilities

• Edit short-form videos for TikTok advertising.
• Assist in producing advertising materials.
• Apply enhancements to improve viewer engagement.
• Ensure final output matches concepts and messages.
• Optimize videos based on performance metrics.

Skills

Video editing

Storytelling

Attention to detail

Familiarity with TikTok trends

Knowledge of advertising formats

Education

Diploma/Degree in Multimedia, Film, Design, Communication

Tools

CapCut

Adobe Premiere Pro

After Effects

Job description

Overview

We are looking for a creative and detail-oriented Video Editor (TikTok Advertising) to produce high-performing short-form video content for TikTok and other social platforms. This role requires strong editing skills, an understanding of advertising angles, and the ability to turn scripts into compelling, conversion-driven creatives. The ideal candidate understands TikTok trends, storytelling techniques, and performance-driven advertising content.

Responsibilities

• Edit short-form videos for TikTok advertising, ensuring strong hooks, smooth pacing, and high retention.
• Assist in producing advertising materials including short videos, images, captions, and motion graphics.
• Apply text overlays, transitions, sound effects, and platform-appropriate elements to enhance viewer engagement.
• Translate scripts or directions provided by supervisors into polished ad-ready video creatives.
• Independently plan creative scripts and complete full video production when required.
• Ensure the final output matches the concept, message, and desired advertising angle.

Script Execution & Independent Creative Production

• Translate scripts or directions provided by supervisors into polished ad-ready video creatives.
• Independently plan creative scripts and complete full video production when required.
• Ensure the final output matches the concept, message, and desired advertising angle.

Quality Control & Advertising Standards

• Ensure all delivered videos meet TikTok advertising standards, platform policies, and company branding requirements.
• Maintain consistency between visuals, subtitles, sound, pacing, and script.
• Guarantee that all materials meet internal creative guidelines and export specifications.

Performance Optimization & Material Management

• Understand creative performance metrics (CTR, CVR, VTR, CPC) and optimize videos accordingly.
• Identify high-performing or underperforming materials and adjust editing strategies to improve results.
• Assist in building and maintaining a high-quality creative material library for the advertising team.
• Understand basic keyword optimization and contribute to material categorization.

Continuous Learning & Trend Research

• Stay updated on TikTok trends, viral content formats, and competitive ad creatives.
• Learn and apply basic design principles, typography, and platform-specific formatting.
• Continuously improve video-editing skills to enhance content performance and ad quality.

Requirements

• Diploma/Degree in Multimedia, Film, Design, Communication, or related fields (preferred).
• Proficient in editing software (CapCut, Adobe Premiere Pro, After Effects, or similar).
• Strong sense of storytelling, pacing, and visual aesthetics.
• Ability to work under tight deadlines in a fast-paced advertising environment.
• Knowledge of TikTok content styles, hooks, and advertising formats.
• Detail-oriented, responsible, and able to interpret feedback effectively.

Preferred Qualifications

• Experience producing TikTok Shop ads, UGC-style content, or Western market short videos.
• Familiarity with ad performance metrics and creative testing frameworks.
• Ability to propose creative ideas and execute content independently.