User Growth Specialist

EBC Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global financial services provider is looking for a User Growth Specialist to join their team in Kuala Lumpur. This role involves managing EDM campaigns, planning events, and implementing growth initiatives to expand the user base. Ideal candidates will hold a Bachelor's degree in Marketing or Communications, and have experience in EDM management and event execution. Strong communication and analytical skills are essential. Join a dynamic team and contribute to innovative marketing strategies to attract and retain users.

Qualifications

• Proven experience in EDM campaign management and event planning.
• Strong project management and organizational skills.
• Creativity and strategic mindset focused on user acquisition.

Responsibilities

• Develop and execute EDM campaigns to drive user engagement.
• Coordinate logistics for live events enhancing brand visibility.
• Implement strategies to attract and acquire new users.

Skills

EDM campaign management

Event planning

User growth strategies

Content creation

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Email marketing tools

Analytics platforms

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.

Job Summary

We are in search of a dynamic and results-driven professional to join our marketing team as a User Growth Specialist (Focus EDM & Event Marketing). In this role, you will play a key part in expanding our user base through strategic EDM campaigns, engaging events, and innovative growth initiatives.

Key Responsibilities

1. EDM Campaign Management:

• Develop and execute effective EDM strategies to drive user engagement and retention.
• Design eye-catching email campaigns, leveraging personalization and segmentation.
• Implement A/B testing to optimize email content and delivery.

2. Event Planning and Execution:

• Coordinate end-to-end logistics for live events to enhance brand visibility.
• Create compelling event marketing materials and promotional content.
• Collaborate with cross-functional teams to ensure a seamless event experience.

3. User Growth Initiatives:

• Devise and implement strategies to attract and acquire new users.
• Collaborate with product teams to optimize user onboarding experiences.
• Leverage data and analytics to identify growth opportunities and user behavior patterns.

4. Content Creation:

• Generate creative content for EDM campaigns, event promotions, and user acquisition initiatives.
• Collaborate with design teams to create visually appealing materials.
• Craft persuasive copy for EDMs, event invitations, and user-focused communications.

5. Data Analysis and Reporting:

• Monitor and analyze performance metrics for EDM campaigns, events, and user growth initiatives.
• Provide insights and recommendations for continuous improvement.
• Implement tracking mechanisms to measure the success of user acquisition efforts.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in EDM campaign management, event planning, and user growth strategies.
• Proficient in email marketing tools and analytics platforms.
• Strong project management, organizational, and analytical skills.
• Excellent and meticulous written and verbal communication abilities.
• Creativity and a strategic mindset focused on user acquisition.