Trade Marketing Assistant Manager

CUCKOO International (MAL) BERHAD; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading provider of home solutions in Malaysia is seeking a strategic sales leader to drive growth across various channels. This role involves achieving sales targets, developing effective sales strategies, and managing key accounts. Ideal candidates will have 3-5 years of experience in FMCG, with a deep understanding of the Malaysian retail landscape. The position offers opportunities for leadership and influence in a dynamic market environment.

Qualifications

• 3–5 years of sales experience in FMCG, Retail, or Consumer Goods.
• 1–2 years in a supervisory or senior-level capacity.
• Deep understanding of the Malaysian retail landscape.

Responsibilities

• Achieve and exceed sales targets across all assigned channels.
• Develop and implement channel-specific sales strategies.
• Lead, train, and motivate the sales team.
• Manage recruitment and performance of local distributors.
• Identify and secure large business contracts.

Skills

Key account management

Sales strategy development

Team leadership

Market analysis

Trade spend optimization

Education

Bachelor’s Degree in Business Administration, Marketing, Economics, or related field

Job description

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars. CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription‑rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well‑being through extensive outreach programs.

Job Summary

Seeking a strategic sales leader driving GMV growth across Modern, Traditional, and B2B channels. Expert in key account management, distributor networks, and trade spend optimization to maximize market penetration.

Job Responsibilities

I. Sales Strategy & Leadership

• Target Achievement: Achieve and exceed monthly, quarterly, and annual sales targets across all assigned channels: Traditional Trade, Modern Trade, Corporate Sales, Direct Retail, and Export Sales.
• Strategy Development: Develop and implement channel‑specific sales strategies, promotional plans, and commercial terms to maximize penetration and profitability.
• Team Leadership: Lead, train, and motivate the sales team (if applicable) ensuring product knowledge, sales tools, and market insights.
• Budget Management: Own and control the trade spend budget for each channel to ensure maximum ROI.

II. Modern Trade (MT) Management (Key Accounts)

• This function focuses on large, organized retail chains (AEON, Lotus, Giant, etc.).
• Key Account Management: Primary negotiator and relationship manager for all major Modern Trade accounts.
• Joint Business Planning (JBP): Lead creation and negotiation of annual and quarterly Joint Business Plans covering sales targets, promotional calendars, listing agreements, and trading terms.
• In‑Store Execution: Oversee merchandising, planogram compliance, display quality, and execution of national promotions, coordinating with trade marketing and logistics.
• Performance Review: Review sales data with MT buyers to identify trends, address stock issues, and capitalize on category opportunities.

III. Traditional Trade (TT) Management

• Distribution Network: Manage recruitment, performance, and coverage of local distributors to ensure wide presence in the TT segment.
• Pricing & Margins: Ensure competitive pricing and appropriate margin structures for distributors and retailers to maintain product movement.
• Sales Force Effectiveness: Work with distributor sales teams to optimize routes, enhance selling skills, and drive volume.

IV. Corporate & Retail Sales (B2B/Direct)

• Corporate Sales (B2B): Identify and secure large business contracts with institutions, government, hospitality, or other enterprises for bulk sales or service provision.
• Direct Retail: Manage direct retail operations, ensuring consistent branding and profitability.
• New Channel Development: Proactively seek and develop new strategic sales channels such as specialized retailers, institutional catering, or unique partnership opportunities.

V. Reporting, Analysis & Collaboration

• Market Intelligence: Track competitor activities, pricing, new product launches, and promotional campaigns across all channels.
• Sales Reporting: Provide accurate, timely, data‑driven sales reports highlighting performance versus budget, risk factors, and strategic next steps.
• Cross‑Functional Liaison: Serve as core commercial liaison with Marketing, Finance, and Operations.

Job Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, Economics, or related field.
• 3–5 years of sales experience in FMCG, Retail, or Consumer Goods, including 1–2 years in a supervisory or senior‑level capacity.
• Deep understanding of the Malaysian retail landscape, specifically Modern Trade and Traditional Trade dynamics.
• Proven expertise in Modern Trade key account management and Traditional Trade distributor networks.
• Strong ability to manage trade budgets and analyze pricing margins/ROI.