TikTok Live Streaming Producer

Lavien Trading (M) Sdn Bhd; Klang City; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing firm located in Malaysia is searching for a skilled TikTok LIVE Manager to oversee all aspects of TikTok LIVE shows. This role includes planning content, managing technical setups, enhancing audience engagement, and analyzing live performance metrics. Candidates should possess a strong understanding of the TikTok LIVE ecosystem, experience with live production tools like OBS, and excellent communication skills. Join us to create engaging live content and drive audience growth.

Qualifications

• Strong understanding of TikTok LIVE ecosystem.
• Experience with live production tools like OBS and TikTok Live Studio.
• Ability to analyze performance metrics and prepare reports.

Responsibilities

• Plan and develop TikTok LIVE schedules and content.
• Set up and operate live streaming tools and technical equipment.
• Run live shows, cue hosts, and manage audience interaction.
• Optimize audience engagement strategies and monitor behavior.
• Analyze performance post-live and prepare reports.

Skills

Strong communication skills

Leadership skills

Real-time decision-making

Data-driven mindset

Multitasking

Tools

OBS

TikTok Live Studio

Job description

1. Planning & Content Development

Plan daily/weekly TikTok LIVE schedules aligned with content and business goals

Develop live show formats, scripts, and run-of-show (ROS)

Coordinate hosts, moderators, creators, and brand partners

Identify trending TikTok LIVE formats and adapt them into shows

Set KPIs for each live session (views, engagement, GMV, retention)

2. Technical Setup & Execution

Set up and operate TikTok Live Studio / OBS

Manage cameras, lighting, microphones, and internet stability

Configure scenes, overlays, sound effects, and product pinning

Conduct pre-live testing and troubleshooting

3. Live Show Control

Run the live according to the rundown

Cue hosts on timing, talking points, and CTAs

Switch scenes, trigger effects, and manage pacing

Coordinate chat moderators to handle comments, gifts, and Q&A

Handle unexpected issues calmly and in real time

4. Audience Engagement & Growth

Optimize engagement strategies (games, giveaways, shoutouts)

Encourage likes, follows, shares, and gift interactions

Monitor real-time audience behavior and adjust content flow

Implement TikTok LIVE algorithm best practices

5. TikTok Shop / Live Commerce (If Applicable)

Manage product showcases and pin products during live

Coordinate with hosts on sales messaging and promotions

Track GMV, conversion rate, and order volume

Optimize live flow to improve sales performance

6. Post-Live Analysis & Optimization

Analyze performance metrics (views, watch time, engagement, GMV)

Prepare post-live reports and insights

Clip highlights for short-form content

Continuously optimize show formats and workflows

Strong understanding of TikTok LIVE ecosystem

Experience with live production tools (OBS, TikTok Live Studio)

Excellent multitasking and real-time decision-making

Strong communication and leadership skills

Data-driven mindset with performance optimization skills