Strategic Sales & Marketing Lead - Education Enrollment

CARSOME; Petaling Jaya; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading automotive education provider in Malaysia is seeking a dynamic Sales and Marketing Assistant Manager to drive brand awareness and student enrollment for itsVocational Training Institution. The successful candidate will manage strategic planning and marketing initiatives, guiding a high-performing team to exceed enrollment targets. Extensive experience in education marketing, strong leadership, and data analysis skills are essential for success in this role. Applicants should have a Bachelor's degree in a relevant field and significant experience in sales and marketing.

Qualifications

• Minimum 3–5 years of experience in sales and marketing, with at least 2 in a leadership role.
• Experience in the education or vocational training sector (TVET) is highly preferred.
• Proven success in driving enrollment or lead growth through integrated marketing strategies.

Responsibilities

• Develop and implement overall sales and marketing strategy.
• Manage departmental budget to maximize ROI.
• Lead, mentor, and build a high-performing team.
• Drive lead generation through targeted campaigns.
• Lead the student recruitment lifecycle to meet enrollment targets.
• Utilize data analytics to optimize strategies.

Skills

Strategic planning

Team leadership

Sales pipeline management

Data analysis

B2B partnerships

B2C sales communication

Education

Bachelor’s Degree in Marketing, Business, Communications or related field

Tools

CRM system

Job description

A leading automotive education provider in Malaysia is seeking a dynamic Sales and Marketing Assistant Manager to drive brand awareness and student enrollment for itsVocational Training Institution. The successful candidate will manage strategic planning and marketing initiatives, guiding a high-performing team to exceed enrollment targets. Extensive experience in education marketing, strong leadership, and data analysis skills are essential for success in this role. Applicants should have a Bachelor's degree in a relevant field and significant experience in sales and marketing.