Specialist, Marketing Communications

U Mobile; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A telecommunications company in Kuala Lumpur seeks a candidate to plan and execute go-to-market strategies, enhancing brand awareness and customer acquisition. Responsibilities include collaborating with internal teams, managing marketing calendars, and executing campaigns across various media. Ideal for a strategic thinker who can align marketing initiatives with business objectives and oversee promotional activities. Candidates should be prepared for a dynamic and goal-oriented environment.

Responsibilities

• Plan, develop, and execute go-to-market strategies to enhance brand awareness.
• Partner with internal stakeholders to create and implement marketing bundles and promotions.
• Oversee the marketing calendar and promotional schedules.

Job description

• Plan, develop, and execute go-to-market strategies to enhance brand awareness, customer acquisition through targeted marketing campaigns across all touchpoints.
• Partner with internal stakeholders and cross-functional teams to create and implement channel marketing bundles, promotions, and marcom materials that support business growth and maximize marketing ROI.
• Oversee the marketing calendar, project timelines, and promotional schedules to align marketing initiatives with business objectives and deadlines.
• Collaborate with external partners and agencies to conceptualize and execute marketing campaigns using paid, owned, and earned media, ensuring campaigns align with business goals.
• End-to-end responsibility for campaign ideation and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, event management, reports, and so forth.
• Stay informed on competitor activities, market trends, and consumer/ business behaviour to develop data-driven marketing strategies and improve campaign effectiveness.

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