Social Media Specialist / Strategist

Hunters International Sdn Bhd; Petaling Jaya; On-site; MYR 40,000 - 55,000; Full time

Job summary

A leading international seminar company in Petaling Jaya is seeking a Social Media Specialist / Strategist to manage multiple accounts and drive engagement. The ideal candidate has 2-4 years of experience in social media management and is proficient in Mandarin. Responsibilities include overseeing platforms, analyzing performance metrics, and developing strategies to resonate with diverse audiences. This role offers an opportunity to work in a dynamic environment with a focus on impactful campaigns.

Qualifications

• 2-4 years of relevant social media management experience.
• Proficiency in Mandarin is required.
• Strong understanding of platform best practices and current social media trends.
• Ability to work independently and manage several projects concurrently.
• Excellent written and verbal communication skills.

Responsibilities

• Oversee and manage multiple social media accounts across platforms.
• Monitor, analyze, and report on KPIs and platform performance.
• Develop and implement comprehensive social media strategies.
• Collaborate with design and content teams to publish engaging content.

Skills

Social media management

Analytics and reporting

Content creation

Community engagement

Tools

Meta Business Suite

Google Analytics

YouTube Studio

Hootsuite

Job description

About the job Social Media Specialist / Strategist

Who are we?
We were founded over 27 years ago and is the world's largest Education Seminar company. Annually we host and produce 500+ entrepreneurial events across 37 countries including Australia, New Zealand, Singapore, Malaysia, South Africa, USA, Europe, Middle East, South America, and the UK. We have empowered over 350,000+ entrepreneurs alone and have impacted 12 million people over its history. We provide the key to personal and business success, our Company creates life changing experiences with the worlds best Leaders & Disruptors in Personal Development, Business, Marketing, Tech & Startups, Politics, Sport & Entertainment and more.

Job Descriptions:

Platform Management:

• Oversee and manage multiple social media accounts across platforms:
• Facebook (7+ pages by region)
• Instagram (Brand + Events)
• YouTube (Global + Korea)

Performance Tracking:

• Monitor, analyze, and report on KPIs and platform performance across regions using tools like Meta Business Suite, YouTube Studio, and other social analytics platforms.

Analytics and Reporting:

• Utilize analytics tools to track performance metrics.
• Provide regular reports with insights and recommendations for improvement.

Strategic Planning:

• Develop and implement comprehensive social media strategies aligned with company goals.
• Tailor content and campaigns to resonate with diverse regional audiences.

Content Planning and Management:

• Collaborate with the design and content teams to plan, schedule, and publish engaging content across all channels in alignment with marketing campaigns.
• Ensure consistent brand messaging across all platforms.

Community Engagement: Maintain consistent engagement with our audiences respond to comments, messages, and coordinate with customer service where needed.

Campaign Execution: Support marketing campaigns, ensuring social media amplifies launches, promotions, and key announcements.

• Work closely with other departments including projects, registration, and sales to support ongoing campaigns and initiatives.
• Monitor trends and audience feedback to inform content strategies.
• Coordinate with regional teams to ensure cultural relevance and appropriateness of content.

Job Requirements:

• 2-4 years of relevant social media management experience
• Proficiency in Mandarin is required
• Experience in a marketing agency setting is a plus.
• Strong understanding of platform best practices and current social media trends
• Strong understanding of social media analytics and metrics.
• Experience managing multiple social media accounts simultaneously.
• Ability to work independently and manage several projects concurrently
• Proficiency in analytics tools (Meta Suite, Google Analytics, YouTube Studio, etc.)
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Agorapulse).
• Strong communication and coordination skills across cross-functional teams
• Experience in content creation or short-form video editing (TikTok/Reels) is a plus
• Excellent written and verbal communication skills.

Remuneration