Social Media Specialist

ICP Agro Solutions Sdn Bhd; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading agricultural solutions firm is looking for a full-time Social Media Specialist in Selangor. This role involves developing social media strategies, creating engaging content for platforms like LinkedIn, Instagram, and TikTok, and managing interactions with industry stakeholders. The ideal candidate should have proven experience in social media management and a strong understanding of agriculture or agri-tech. Salary is commensurate with experience.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of LinkedIn, Instagram, Facebook, and TikTok best practices.
• Ability to create content independently, including shooting and editing.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Plan monthly content calendars across various platforms.
• Manage day-to-day interactions and comments professionally.

Skills

Social Media Management

Content Creation

Analytics and Reporting

Understanding of Agriculture

Job description

ICP Agro Solutions is looking for a full-time Social Media Specialist to manage and grow our digital presence across key social platforms. This role focuses on building credibility, educating the market, and supporting business growth by converting agricultural solutions and industry insights into platform‑appropriate content.

Key Responsibilities

• Develop and execute social media strategies aligned with ICP Agro Solutions’ brand and business objectives.
• Plan monthly content calendars across LinkedIn, Instagram, Facebook, and TikTok.
• Align content with agricultural seasons, product launches, campaigns, and industry trends.
• Create, edit, and publish educational & informative posts, short‑form and long‑form videos, industry insights, thought leadership, product demonstrations, and case studies.
• Adapt technical agricultural information into clear, engaging, and credible content, ensuring consistent brand voice, visual identity, and messaging across platforms.
• Execute platform‑specific tactics:
  • LinkedIn: share industry insights, company updates, thought leadership, and professional storytelling.
  • Instagram & Facebook: produce reels, carousels, visuals, and community‑focused educational content.
  • TikTok: create short, engaging educational videos that increase reach and awareness while maintaining credibility.
• Manage day‑to‑day interactions, comments, and messages professionally.
• Build and nurture relationships with farmers, distributors, agri‑business partners, and industry stakeholders online.
• Collaborate with internal teams (sales, technical, marketing) to gather insights and content ideas.
• Coordinate on‑site visits, field content, and documentation where required.
• Support collaborations with industry KOLs, partners, or events from a content and coordination perspective.
• Monitor content performance and platform analytics.
• Provide regular reports on reach, engagement, follower growth, and enquiries, and optimise content based on insights and platform trends.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of LinkedIn, Instagram, Facebook, and TikTok best practices.
• Experience or strong interest in agriculture, agri‑tech, or B2B industries is highly preferred.
• Ability to create content independently (shooting, basic editing, posting).
• Ability to communicate technical information clearly and accurately.
• Willingness to travel for on‑ field content when required.

What We’re Looking For

• Strategic thinker with hands‑on execution skills.
• Ability to balance industry credibility with engaging content.
• Organised, proactive, and collaborative.
• Results‑driven with an eye on business impact, not just likes.

Employment Type

• Full‑time position.
• Based in Kelana Jaya.
• Salary commensurate with experience.