Social Media Marketing

TXT Forwarding Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A logistics company in Selangor is looking for a Social Media Specialist to develop and execute social media strategies that build brand awareness and engagement. The ideal candidate will create engaging content for platforms like Facebook and Instagram, manage social media presence, and analyze performance metrics. A strong understanding of social media trends and excellent communication skills in providing customer service are essential. The role includes collaboration with various departments to ensure consistent messaging. Benefits include health insurance and performance bonuses.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Health Insurance

Birthday Leave

Casual Wear

Bereavement Leave

Performance Bonus

Public Holiday Substitution

Professional Career Development

Unlimited Supply Pantry Food

Qualifications

• Strong understanding of social media platforms and content strategies.
• Experience in managing social media accounts is preferred.
• Ability to analyze metrics and improve campaigns.

Responsibilities

• Develop and execute social media strategies.
• Create engaging content across various platforms.
• Manage the company's social media presence.
• Monitor trends and apply knowledge to strategies.
• Analyze performance metrics and prepare reports.
• Manage paid advertising campaigns to meet marketing goals.
• Engage with online communities timely and professionally.
• Collaborate with departments for consistent brand messaging.

Skills

Social media strategy development

Content creation (text, image, video)

Engagement with online communities

Customer service skills

Data analysis and reporting

Paid advertising campaign management

Collaboration with other departments

Job description

Responsibilities

• Develop and execute social media strategies to build brand awareness and engagement.
• Create engaging and shareable content (text, image, video) for various social media platforms (FB, IG, XHS).
• Manage and maintain the company's social media presence across all relevant channels.
• Monitor social media trends, tools, and applications and appropriately apply that knowledge to increase the company's social media presence.
• Analyze social media data and metrics to track performance and identify areas for improvement.
• Implement and manage paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) to reach target audiences and achieve marketing goals.
• Engage with online communities and respond to comments and messages in a timely and professional manner.
• Strong communication skills with the patience to provide excellent customer service and drive sales.
• Stay up-to-date on best practices and emerging trends in social media marketing.
• Assist in the development and execution of social media strategies to increase brand awareness and engagement.
• Assist in the planning and execution of paid social media advertising campaigns (e.g., Facebook Ads, Google Ads) under the guidance of senior team members.
• Track and analyze social media performance metrics (e.g., engagement, reach, website traffic) and prepare reports to evaluate campaign effectiveness.
• Support the creation of content calendars and scheduling of social media posts to optimize reach and engagement.
• Collaborate with other departments (sales, customer service) to ensure consistent brand messaging and address customer inquiries.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance
• Birthday Leave
• Casual Wear
• Bereavement Leave
• Performance Bonus
• Public Holiday Substitution
• Professional Career Development
• Unlimited Supply Pantry Food