Social Media Manager (based in Malim, Melaka)

Benang Gemilang Asia Sdn Bhd; Malacca City; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading marketing firm seeks a Social Media Manager based in Malacca City. The candidate will craft innovative campaigns across various platforms, analyze performance metrics to optimize strategies, and collaborate closely with the marketing team. The ideal applicant should have at least 3 years of experience in social media or digital marketing, strong copywriting and content creation skills, and a deep understanding of current social media trends. This role promises to be dynamic and impactful.

Qualifications

• At least 3 years of experience in social media or digital marketing.
• Deep knowledge of social media platforms and trends.
• Proven track record of engaging social media campaigns.

Responsibilities

• Plan and execute creative social media campaigns.
• Measure and report campaign performance against goals.
• Collaborate with marketing and agencies to strengthen brand presence.

Skills

Social media management

Content creation

Analytics

Copywriting

Digital marketing strategies

Tools

Social media management tools

Analytics platforms

Content creation software

Job description

Social Media Manager (based in Malim, Melaka)

Key personnel for Social Media accounts, working with Meta Platforms and Tiktok.

Plan, guide and mentor Social Media marketing campaigns, ideas, and funnels.

Craft scroll-stopping content and campaigns across Facebook, Instagram, XHS, TikTok, Twitter, and LinkedIn.

Build and implement strategies to increase social presence for existing and new social accounts.

Plan and execute bold, creative campaigns and events that leave a lasting impression.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Track, analyse, and transform social media metrics into winning strategies and insights.

Brainstorm and ideate new creative growth strategies based on past learnings, and research on case studies.

Keep your finger on the pulse of social trends, platform updates, and viral moments to keep clients ahead of the game.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Work hand-in-hand with the marketing team to weave social magic into every brand story.

What are we looking for?

Experience at least 3 years in social media or digital marketing.

Deep knowledge of social media platforms, trends, and strategies that drive results.

A proven track record of creating and executing social media campaigns that spark engagement and growth.

Skilled in social media management tools, analytics platforms, and content creation software.

Exceptional copywriting and visual content skills, with a knack for crafting on-brand, compelling stories.

A sharp eye for detail and a passion for staying ahead of the curve in social media trends and best practices.