Social Media Manager

rhingle; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Social Media Manager to lead end-to-end social media strategies for clients. You will translate business goals into platform-specific strategies, manage community operations, and collaborate with cross-channel teams for impactful results. Candidates should possess a Bachelor's degree in Marketing or a related field and 2-4 years of social media management experience. This role offers a hybrid work model and the opportunity to work with a diverse portfolio of clients.

Qualifications

• 2 to 4+ years of experience in social media management.
• Proven success in growing brand social media accounts.
• Strong creative judgment and organizational skills.

Responsibilities

• Lead end-to-end social media strategy for diverse clients.
• Translate client objectives into effective social media strategies.
• Manage daily community operations across social media platforms.

Skills

Social media management

Content creation

Analytical mindset

Storytelling

Project management

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

Job description

Role Type: Full-time

Work Hours: Hybrid

Location: Kuala Lumpur

Description of Role: As a Social Media Manager, you will lead end-to-end social media strategy for our diverse portfolio of clients. You’ll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you’ll ensure cohesive storytelling and impactful results across the social ecosystem.

Responsibilities

Strategy & Planning

• Translate client objectives into strategies, including positioning, audience/segment priorities, content pillars, creator/KOC approach, and growth roadmap.
• Build quarterly content playbooks reflecting current trends and best practices.

Content & Creative Orchestration

• Own the content calendar together with content teams, including static visuals, short‑form video, carousels, how‑tos, reviews, before/after, lifestyle storytelling, and UGC remixes.
• Brief designers, editors, and copywriters on optimal content for social media platforms, and build for searchability.

Community & Growth

• Manage daily community operations including comments/DMs, saves, re‑shares, and collection curation.
• Escalate product and service feedback to clients.
• Execute growth methods for client social media accounts/posts.
• Maintain brand safety: moderation guidelines, responses, and escalation paths.

KOL/KOC & Seeding

• Work with influencer manager to map creator landscape by niche.
• Manage outreach with influencer manager to brief, track, and approve content.

Measurement & Optimization

• Analysis, reporting, insights and next actions to clients.
• Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies).
• Deliver clear reports and optimization recommendations to clients.

Cross-functional Enablement

• Partner with Performance Marketing Team on content boosting/ads planning when relevant.
• Train internal teams and clients on social media best practices, trends, and performance frameworks.
• Alert and include in Linktree of respective links needed for brands on their social media page.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 2 to 4+ years of experience in social media management (brand or agency side).
• Proven success in growing and managing brand social media accounts (please share examples with metrics).
• Strong creative judgment with an eye for storytelling, hooks, and visual craft.
• Analytical mindset with the ability to translate data into strategic actions.
• Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently.

Nice-to-haves

• Experience with RedNote (XHS) is a plus.
• Bilingual in Mandarin and English.
• Familiarity with paid amplification, UTMs, and attribution tracking.

Apply now