Social Media Manager

RakanKerja by Concept Groups; Klang City; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency in Malaysia seeks a Social Media Manager to enhance brand awareness and engage job seekers across platforms like TikTok, Facebook, and Instagram. The role requires experience in social media marketing, creativity, and strong bilingual proficiency. You will strategize and produce engaging content while ensuring compliance with platform policies. Competitive salary and benefits including allowances and performance bonuses are offered.

Benefits

Basic salary + Allowances

EPF & SOCSO provided

Performance incentives based on results

Creative freedom

Opportunity to grow digital marketing portfolio

Qualifications

• Minimum 1–2 years of experience in social media marketing or content management.
• Strong understanding of TikTok algorithms and ad rules.
• Able to work independently and handle multiple campaigns.

Responsibilities

• Plan and execute social media strategies for recruitment.
• Manage and grow official social media accounts.
• Create engaging video and graphic content for platforms.

Skills

Experience in social media marketing

Understanding of TikTok algorithms

Creative mindset

Video editing skills

Proficient in Malay and English

Familiarity with Canva

Confident on camera

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Qualifications

• Minimum 1–2 years of experience in social media marketing or content management.
• Strong understanding of TikTok algorithms, ad rules, and content creation best practices.
• Experience handling sensitive or regulated industries (e.g., recruitment, HR, finance, or education) is a plus.
• Creative mindset with strong storytelling and video editing skills.
• Confident, outgoing personality — able to appear on camera and represent the company positively if required.
• Proficient in Malay and English; Mandarin is an advantage.
• Familiar with tools like Canva, CapCut, or Adobe Creative Suite.
• Able to work independently and handle multiple campaigns at once.

We are looking for a Social Media Manager who understands social media platforms deeply, especially how to work within their policies and restrictions for recruitment-related content. The ideal candidate will take charge of all company social media channels — mainly TikTok, but also Facebook, Instagram, and WhatsApp Channel — to build brand awareness, attract job seekers, and support recruitment campaigns.

This role requires a creative, outgoing, and self-driven individual who can strategize, produce content, and engage audiences while maintaining compliance with platform rules.

Key Responsibilities

• Plan and execute social media strategies to promote company brand and recruitment campaigns.
• Manage and grow official social media accounts: TikTok, Facebook, Instagram, and WhatsApp Channel.
• Understand and comply with each platform’s policies, community guidelines, and ad restrictions, especially for recruitment-related content.
• Create engaging and creative video and graphic content suitable for each platform (e.g., TikTok videos, Reels, and story updates).
• Work closely with the recruitment team to highlight available job openings in a compliant and attractive way.
• Analyze performance metrics and provide insights for continuous improvement.
• Respond to messages, comments, and community interactions when needed.
• Stay updated on social media trends, algorithm changes, and competitor activity.
• Collaborate with management to ensure all public content aligns with company branding and legal requirements (PDPA, employment regulations, etc.).

Benefits

• Basic salary + Allowances
• EPF & SOCSO provided
• Performance incentives / bonus based on follower growth and campaign results
• Creative freedom to experiment and grow company presence
• Opportunity to work with a passionate recruitment team and expand your digital marketing portfolio