Social Media Executive

Jassjadi Advisory; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A travel brand in Kuala Lumpur is seeking a Social Media & Community Specialist to manage their social media presence and engage with their online community. Responsibilities include daily content posting on platforms like Facebook and Instagram, engaging with followers, and supporting online campaigns. Ideal candidates should have a good command of Chinese and English, with a passion for social media and content creation. This position offers opportunities for professional development and promotion.

Benefits

EPF

SOCSO

Maternity leave

Opportunities for promotion

Professional development

Qualifications

• Junior to Mid-level candidates (0–3 years experience).
• Fresh graduates are encouraged to apply.
• Willing to learn and adapt in a fast-paced environment.

Responsibilities

• Manage daily content posting on social media platforms.
• Prepare and publish engaging content in Chinese and English.
• Engage with followers through comments and messages.
• Support online campaigns and community engagement activities.

Skills

Good command of Chinese & English (spoken and written)

Passion for social media

Familiar with social media platforms

Outgoing and engaging personality

Excellent communication skills

Job description

Overview

We are looking for a Social Media & Community Specialist to manage our travel brand’s social media presence and online community. If you enjoy creating content, engaging with people and working in the travel industry, this role is for you.

Qualifications

• Junior to Mid-level candidates (0–3 years experience)
• Fresh graduates are encouraged to apply
• Good command of Chinese & English (spoken and written)
• Passion for social media, content creation and travel
• Familiar with social media platforms and basic content posting workflow
• Able to communicate professionally with customers and online communities
• Willing to learn and adapt in a fast-paced environment
• Responsible, detail-oriented and able to follow content guidelines

Responsibilities

• Manage daily content posting on company social media platforms (Facebook, Instagram, TikTok, XHS) with creative ideas and copywriting.
• Prepare and publish simple, engaging social media content in Chinese and English
• Manage and moderate brand community chats to maintain a positive environment.
• Engage with followers through comments, messages and community chats in a timely and professional manner
• Support online campaigns, promotions and community engagement activities
• Assist in preparing basic social media and community performance reports
• Monitor feedback and suggest improvements to content and engagement strategy

Personality & Soft Skills (Key Focus)

• Outgoing and engaging personality – cheerful, approachable and enjoys interacting with people online; has a strong sense of online culture (“internet sense”) and a natural sense of humour to keep the community active and lively.
• Excellent communication skills – strong written communication and empathy, with the ability to adapt tone and style when interacting with different types of users.
• Strong community awareness – understands community culture and boundaries, able to manage conversations tactfully, handle potential conflicts calmly, and maintain a positive and respectful community environment.
• (Added Advantage) Prior community management experience in travel agencies, the tourism industry, fan communities, or entertainment-related industries is a plus.

Benefits

• EPF
• SOCSO
• Maternity leave
• Opportunities for promotion
• Professional development

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