Social Media Executive

Thong Guan Industries Berhad; Sungai Petani; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading manufacturing company in Sungai Petani, Kedah, seeks a Social Media Specialist to enhance brand awareness in Mandarin-speaking markets. The role involves developing comprehensive social media strategies, creating tailored content for platforms like WeChat and Xiao Hong Shu, and analyzing campaign effectiveness. The ideal candidate will possess strong Mandarin and English proficiency, solid copywriting skills, and an analytical mindset to drive user engagement and improve marketing performance.

Qualifications

• Proficient in Mandarin and English, both spoken and written.
• Familiar with operations of WeChat Official Accounts and Xiao Hong Shu.
• Strong skills in content creation and copywriting with visual flair.
• Analytical mindset for data tracking and reporting.

Responsibilities

• Develop and execute social media strategies to enhance brand awareness.
• Create engaging posts and videos tailored for Mandarin-speaking audiences.
• Monitor engagement, respond to comments, and build community relationships.
• Plan and execute targeted marketing campaigns.
• Analyze campaign performance and prepare monthly performance reports.

Skills

Proficiency in Mandarin

Proficiency in English

Content creation

Copywriting

Visual presentation

Knowledge of B2B marketing

Data tracking

Job description

Overview

Develop and execute social media strategies to enhance brand awareness in China and other Mandarin-speaking markets.

Align content plans with company objectives — marketing campaigns, trade shows, product launches, and recruitment drives.

Research and identify trends, hashtags, and audience interests relevant to packaging, logistics, and sustainability.

1. Content Creation & Management

Create engaging posts, articles, and videos tailored for WeChat Official Account and Xiao Hong Shu audiences.

Localize existing English content into Mandarin with proper cultural adaptation.

Design visuals, infographics, or short videos (using Canva, CapCut, etc.) to enhance post attractiveness.

Maintain a consistent posting schedule and brand tone across platforms.

2. Community Engagement

Monitor comments, messages, and mentions; respond promptly and professionally.

Build and maintain relationships with key followers, influencers, and industry partners.

Encourage user engagement through interactive posts, polls, and story features.

3. Campaigns & Promotions

Plan and execute targeted marketing campaigns (e.g., product highlights, trade fair participation, case studies).

Coordinate with sales and marketing teams to promote new solutions or success stories.

Track and analyze campaign performance to optimize reach and engagement.

4. Analytics & Reporting

Monitor account growth, impressions, engagement rates, and follower demographics.

Prepare monthly social media performance reports with insights and improvement plans.

Use analytics tools (WeChat backend, RED analytics, or third-party tools) to measure ROI.

Work closely with the marketing and sales teams to ensure consistent messaging.

Support brand-building initiatives — corporate videos, recruitment content, sustainability storytelling.

Liaise with external partners, KOLs, or design agencies when needed.

Requirements / Skills

• Proficiency in Mandarin and English (spoken & written).
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu operations.
• Strong content creation and copywriting skills with an eye for visual presentation.
• Knowledge of B2B marketing or industrial products (preferred but not mandatory).
• Analytical mindset with basic data tracking and reporting ability.