Social Media Executive

Pusat Perkembangan Minda Mrc Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading education firm in Kuala Lumpur seeks a Social Media Specialist to enhance brand awareness and engagement. This role involves developing strategies, creating content, and managing social media presence across platforms like Facebook and Instagram. The ideal candidate should be proficient in both English and Mandarin and have experience with data analysis to optimize campaigns. Competitive benefits include health insurance and annual leave.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Health Insurance

Qualifications

• Experience in developing social media strategies to enhance brand engagement.
• Ability to create engaging content across various formats.
• Strong analytical skills to monitor social media performance.
• Proficiency in English and Mandarin to engage diverse audiences.

Responsibilities

• Develop and execute social media strategies to enhance brand awareness.
• Create engaging content for Facebook, Instagram, and other platforms.
• Manage the company's social media presence for consistent messaging.
• Analyze social media performance and optimize campaigns based on metrics.
• Engage with the online community promptly and professionally.
• Collaborate with teams to align strategies with business objectives.
• Plan social media advertising campaigns with budget management.

Skills

Social media strategy development

Content creation

Community engagement

Performance analysis

Bilingual communication (English & Mandarin)

Job description

Role Overview

Develop and execute social media strategies to enhance brand awareness and engagement for Pusat Perkembangan Minda MRC Sdn Bhd.

Create engaging and shareable content, including text, image, and video formats, tailored for platforms such as Facebook, Instagram, and potentially others relevant to the education sector.

Manage and maintain the company's social media presence, ensuring consistent branding and messaging across all channels.

Monitor social media trends, analyze performance metrics, and provide data-driven insights to optimize campaigns and strategies.

Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering a positive brand image.

Collaborate with internal teams to align social media efforts with overall marketing and business objectives, particularly in promoting the joyful approach to education.

Plan and manage social media calendars, ensuring a consistent flow of content that aligns with key events, promotions, and educational themes.

Utilize both English and Mandarin language skills to create content and engage with a diverse audience, ensuring effective communication across different demographics.

Responsibilities

• Develop and execute social media strategies to build brand awareness and engagement for Pusat Perkembangan Minda MRC Sdn Bhd.
• Create engaging and shareable content, including text, image, and video, tailored for various social media platforms (e.g., Facebook, Instagram, YouTube).
• Manage and maintain the company's social media presence, ensuring consistent branding and messaging across all channels.
• Monitor social media trends, analyze performance metrics, and provide data-driven insights to optimize social media campaigns.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with internal teams to align social media efforts with overall marketing and business objectives.
• Plan and execute social media advertising campaigns, managing budgets and optimizing for maximum ROI.
• Stay up-to-date with the latest social media marketing trends and best practices, and proactively recommend new strategies and tactics.
• Track and report on social media performance, providing regular updates to management on key metrics and insights.

Qualifications

• Develop and execute social media strategies to enhance brand awareness and engagement for Pusat Perkembangan Minda MRC Sdn Bhd.
• Create engaging and shareable content, including text, image, and video formats, tailored for platforms such as Facebook, Instagram, and potentially others relevant to the education sector.
• Manage and maintain the company's social media presence, ensuring consistent branding and messaging across all channels.
• Monitor social media trends, analyze performance metrics, and provide data-driven insights to optimize campaigns and strategies.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering a positive brand image.
• Collaborate with internal teams to align social media efforts with overall marketing and business objectives, particularly in promoting the joyful approach to education.
• Plan and manage social media calendars, ensuring a consistent flow of content that aligns with key events, promotions, and educational themes.
• Utilize both English and Mandarin language skills to create content and engage with a diverse audience, ensuring effective communication across different demographics.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance