Social Media Executive

Thong Guan Industries Berhad; Kuala Kedah; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading packaging company is seeking a Social Media Specialist in Kuala Kedah to enhance brand awareness in Mandarin-speaking markets. Responsibilities include developing social media strategies, creating engaging content for WeChat and Xiao Hong Shu, and analyzing campaign performance. The ideal candidate must be proficient in Mandarin and English, familiar with social media operations, and possess strong content creation skills. This role is crucial for supporting marketing objectives.

Qualifications

• Must be proficient in both Mandarin and English.
• Experience with WeChat and Xiao Hong Shu is essential.
• Strong skills in content creation and visual presentation.

Responsibilities

• Develop and execute social media strategies for brand awareness.
• Create engaging posts tailored for target audiences.
• Monitor community engagement and respond professionally.

Skills

Proficiency in Mandarin and English (spoken & written)

Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu operations

Strong content creation and copywriting skills

Knowledge of B2B marketing or industrial products

Analytical mindset with data tracking ability

Job description

Develop and execute social media strategies to enhance brand awareness in China and other Mandarin‑speaking markets.

Align content plans with company objectives — marketing campaigns, trade shows, product launches, and recruitment drives.

Research and identify trends, hashtags, and audience interests relevant to packaging, logistics, and sustainability.

2. Content Creation & Management

Create engaging posts, articles, and videos tailored for WeChat Official Account and Xiao Hong Shu audiences.

Localize existing English content into Mandarin with proper cultural adaptation.

Design visuals, infographics, or short videos (using Canva, CapCut, etc.) to enhance post attractiveness.

Maintain a consistent posting schedule and brand tone across platforms.

3. Community Engagement

Monitor comments, messages, and mentions; respond promptly and professionally.

Build and maintain relationships with key followers, influencers, and industry partners.

Encourage user engagement through interactive posts, polls, and story features.

4. Campaigns & Promotions

Plan and execute targeted marketing campaigns (e.g., product highlights, trade fair participation, case studies).

Coordinate with sales and marketing teams to promote new solutions or success stories.

Track and analyze campaign performance to optimize reach and engagement.

5. Analytics & Reporting

Monitor account growth, impressions, engagement rates, and follower demographics.

Prepare monthly social media performance reports with insights and improvement plans.

Use analytics tools (WeChat backend, RED analytics, or third‑party tools) to measure ROI.

Work closely with the marketing and sales teams to ensure consistent messaging.

Support brand‑building initiatives — corporate videos, recruitment content, sustainability storytelling.

Liaise with external partners, KOLs, or design agencies when needed.

Requirements / Skills

• Proficiency in Mandarin and English (spoken & written).
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu operations.
• Strong content creation and copywriting skills with an eye for visual presentation.
• Knowledge of B2B marketing or industrial products (preferred but not mandatory).
• Analytical mindset with basic data tracking and reporting ability.