Social Media & Digital Marketing Senior Executive/Lead

OUTSTANDING ENTREPRENEURS SDN. BHD; Nilai; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing agency in Negeri Sembilan is seeking a Senior Executive/Lead in Social Media & Digital Marketing. The role involves managing multiple social media platforms, planning advertising campaigns, and analyzing performance metrics. Ideal candidates will have a diploma or degree in Marketing or related fields along with 1-3 years of relevant experience. Strong communication and analytical skills are essential, and proficiency in Malay is an advantage.

Qualifications

• 1-3 years of experience in social media management or digital advertising.
• Proficient in digital marketing metrics and platform algorithms.
• Excellent writing and communication skills, Malay proficiency is a plus.

Responsibilities

• Manage social media accounts and engage with the community.
• Plan and execute paid advertising campaigns on platforms.
• Brainstorm digital marketing campaign concepts.
• Handle customer enquiries and manage lead qualification.
• Analyze campaign performance data and present insights.

Skills

Social Media Management

Content Creation

Analytical Skills

Digital Advertising

Communication Skills

Education

Diploma or Degree in Marketing or related field

Tools

Meta Business Suite

TikTok Business Center

Canva

CapCut

Job description

Social Media & Digital Marketing Senior Executive/Lead

1. Multi-Platform Social Media Management (Facebook / TikTok / XiaoHongShu / Lemon8)

Manage clients’ social media accounts, including content scheduling, posting, community engagement, and message responses.

Plan and implement content strategies tailored to each platform’s audience and format.

Monitor follower growth, engagement levels, and overall performance; prepare regular analytic reports.

2. Paid Advertising & Performance Optimisation (Meta / TikTok Ads)

Plan, execute, and optimise paid advertising campaigns with effective audience targeting, budgeting, and A/B testing.

Track key ad metrics such as CTR, CPC, CPM, and conversions to meet ROI goals.

Provide data-driven insights and recommendations for continuous performance improvement.

3. Campaign Ideation & Creative Execution

Brainstorm and develop concepts for digital marketing campaigns, KOL collaborations, and short-form video content.

Collaborate with design and production teams to ensure creative outputs align with brand direction.

Support the creation of monthly content calendars and marketing initiatives.

4. Careline Enquiry & Lead Management

Handle customer enquiries across social platforms (Facebook Messenger, WhatsApp, TikTok, XiaoHongShu, etc.).

Qualify and forward leads to the sales or client service team while maintaining accurate follow-up records.

Prepare and manage Facebook/TikTok ad claim documentation and related reports.

Track advertising expenses and assist in preparing ROI and performance closure reports.

Collect and analyse campaign performance data, including reach, engagement, and conversions.

Present reports with actionable insights to guide ongoing optimisation strategies.

Job Requirements

Diploma or Degree in Marketing, Digital Media, Mass Communication, or a related field.

1–3 years of experience in social media management, content creation, or digital advertising (fresh graduates are encouraged to apply).

Proficiency in one or more of the following tools/platforms:

Meta Business Suite / TikTok Business Center / XiaoHongShu Creator Platform / Lemon8

Canva / CapCut / or other basic video editing tools

Strong understanding of digital marketing metrics, platform algorithms, and industry trends.

Excellent writing and communication skills (Malay proficiency is an advantage).

Creative, analytical, and able to work independently in a fast-paced environment.