Social Media Content Strategist

Kasagi Labo; Kuala Lumpur; On-site; MYR 60,000 - 85,000; Full time

Job summary

A dynamic anime platform in Kuala Lumpur is seeking a skilled Social Media Content Strategist to lead content strategy, plan social calendars, and produce engaging videos for TikTok, Instagram, and more. The ideal candidate has 4-5 years of experience in content creation, excels in video editing, and understands anime culture and social media trends. This is an exciting opportunity to shape the brand's social presence in a vibrant community of fans. Join a creative team where your ideas are valued and applied.

Benefits

Creative and supportive team

High ownership of content

Opportunities for growth with a global brand

Qualifications

• 4-5 years of experience in social media content creation, especially with short-form video.
• Strong sense of trends, timing, and storytelling.
• Ability to analyze metrics and optimize engagement.

Responsibilities

• Lead the overall content strategy and manage the full social media calendar.
• Produce high-quality video content (both long-form and short-form).
• Analyze social metrics and audience insights for strategy refinement.

Skills

Video editing (short-form, long-form)

Content strategy

Understanding of social media trends

Storytelling

Tools

Figma

Photoshop

Job description

About Kasagi Labo

Kasagi Labo is reshaping how anime and manga fans connect online. We’re building AnimeOshi, a next-generation anime social platform designed to bring fans closer to the content, creators, and communities they love. Backed by one of Southeast Asia’s largest seed rounds, we’re expanding quickly and looking for creative talent to help drive our social presence.

About the Role

We’re looking for a Social Media Content Strategist who can lead our content direction, plan our social calendar, and produce high-quality videos that resonate with anime communities across TikTok, Instagram, YouTube Shorts, and more. This role blends strategy and execution, perfect for someone who understands trends, loves creating engaging content, and can translate insights into strong social storytelling. You’ll work closely with the Marketing team to grow our brand presence and community reach.

What You’ll Do

Content Strategy & Planning

• Lead the overall content strategy and manage the full social media calendar.
• Develop and implement social strategies that align with our brand goals and fan behaviors.
• Stay up-to-date with platform trends, viral formats, and algorithm changes to keep our content relevant and competitive.

Content Creation & Production

• Produce high-quality video content (both long-form and short-form), including motion graphics and dynamic edits.
• Create, curate, and optimize multimedia content for TikTok, Instagram Reels, YouTube Shorts, X (Twitter), and other platforms.
• Support the Senior Graphic Designer when needed - basic Figma/Photoshop ability preferred.

Performance & Optimization

• Analyze social metrics and audience insights to refine strategies and improve engagement and reach.
• Identify growth opportunities such as viral hooks, trend participation, and community-driven content ideas.

Collaboration & Leadership

• Work closely with marketing, design, and production teams to ensure cohesive messaging across all channels.
• Manage the content posting schedule and ensure timely delivery of assets.
• Provide guidance to team members on best practices for short-form content and social storytelling.
• Identify potential influencer partners and opportunities for viral or creator-based campaigns.

What We’re Looking For

• Ideally, 4-5 years of experience in social media content creation, especially with short-form video.
• Skilled in video editing (long-form, short-form, and motion graphics).
• Familiarity with Figma, Photoshop, or similar tools.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and anime/fan culture.
• Strong sense of trends, timing, and storytelling.
• Ability to translate data insights into creative improvements.
• Organized, proactive, and comfortable owning the content calendar.

Why Join Us

• Help shape the social identity of a fast-growing anime platform.
• Work with a creative, supportive team that values experimentation and bold ideas.
• High ownership with room to propose your own content concepts and strategies.
• Opportunity to grow with a global brand at an early stage.