Social and Engagement, Senior Executive

Offspring Inc; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A vibrant digital marketing agency in Malaysia is seeking a skilled Social Media Manager to develop community strategies and lead innovative content across various platforms. The ideal candidate will have 3-5 years of experience in social media management and content creation, strong analytical skills, and a flair for engaging communities. You will bring brand narratives to life and strengthen advocacy through collaborations with creators and influencers. Join us to enhance our brand's digital presence and foster meaningful connections with our audience.

Qualifications

• 3-5 years of experience in social media management.
• Experience with managing brand social channels.
• Demonstrated track record of growing social communities.

Responsibilities

• Build and nurture strong digital communities across platforms.
• Lead social content strategy for brand narrative.
• Strengthen advocacy through KOL and creator integration.

Skills

Social media management

Content creation

Community engagement

Analytics tools

Basic design skills

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Business Suite

TikTok Analytics

Google Analytics

Canva

Adobe Suite (Photoshop, Illustrator)

Job description

1. Build and Nurture Strong Digital Communities Across All Platforms.

Developing community strategies for SEDANIA, Offspring and TANAMERA across Instagram, TikTok, Facebook, LinkedIn.

Monitoring sentiment, responding with brand-aligned tone, and nurturing loyal micro-communities (parents, postpartum women, wellness advocates).

Identifying and activating superfans to become part of the brand’s extended voice.

Managing social listening to surface insights that shape brand decisions, collaborations, or content needs.

2. Lead Social Content Strategy That Drives Brand Meaning, Not Just Reach

Own the narrative and ensure content reflects brand values, product truth, and the emotional world of the brand.

Developing the long-term content pillars for Offspring and Tanamera (purpose, rituals, ingredients, tips, behind-the-brand).

Creating content frameworks that drive saves, shares, and conversations.

Guiding creators, designers, and partners to ensure social content stays on-brand in tone, claims, and visuals.

Tracking what content builds brand affinity vs. what is purely promotional, and adjusting accordingly.

3. Strengthen Advocacy Through KOL, Creator & Collaboration Integration

Ensure external voices become part of the brand’s story.

Partnering with Brand Leads to amplify KOL, creator, and expert content through social channels and ensure all advocate content aligns with brand tone, product truth, and claims discipline.

Turning UGC, reviews, and creator content into conversation drivers on the brand pages.

Building engagement plays (AMA sessions, rituals content, expert takeovers, user challenges).

Managing real-time opportunities including cultural moments, fast-moving trends, and customer-led content that fits brand identity.

Job Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or a related field.

3–5 years of hands‑on experience in social media management, content creation, or community engagement.

Experience managing brand social channels (Instagram, TikTok, Facebook, LinkedIn, YouTube) for consumer or corporate brands.

Demonstrated track record of growing social communities and delivering measurable engagement outcomes.

Strong proficiency in social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics, or similar). Familiarity with social listening tools and sentiment analysis is an added advantage.

Experienced in developing platform‑specific content that aligns with brand voice and audience behaviour.

Strong understanding of social trends, cultural moments, and community dynamics.

Ability to co‑create and manage content shoots.

Experience in moderating community conversations and managing real‑time engagement, including customer responses.

Basic design and creative skills using Canva or Adobe Suite (Photoshop, Illustrator) are preferred.