SEO specialist

Crane Central Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing firm in Kuala Lumpur is seeking an experienced SEO Specialist to enhance their search optimisation strategy. In this full-time position, you'll lead the SEO initiatives, focusing on improving organic search performance with proven best practices and leveraging AI-powered techniques. The role requires 3–5 years of SEO experience and proficiency in tools like Google Analytics and SEMrush. Join this dynamic environment to drive impactful changes and grow in your SEO career.

Qualifications

• 3–5 years of proven SEO experience in retail, service, or IT sectors.
• Strong understanding of SEO algorithms and white-hat techniques.
• Proficiency in industry-standard SEO tools.

Responsibilities

• Conduct in-depth keyword research and content gap analysis.
• Optimise website structure and on-page elements for visibility.
• Implement white-hat SEO strategies to improve rankings.

Skills

Proven SEO experience

Understanding of search engine algorithms

Proficiency in SEO tools

Analytical mindset

Communication skills

Self-motivated

Familiarity with AI-driven SEO concepts

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Job description

Crane Central Sdn Bhd is seeking an experienced and results-driven SEO Specialist to take full ownership of our search optimisation strategy. This is a full-time, standalone position — you will be the driving force behind our SEO efforts, with the freedom to plan, execute, and refine strategies without the constraints of a traditional marketing team structure.

Your primary focus will be to improve our organic search performance using proven SEO best practices, with the added advantage of applying AI-powered techniques to enhance results where relevant.

What You’ll Be Doing

• Conducting in-depth keyword research, competitor analysis, and content gap identification
• Optimising website structure, metadata, and on-page elements for maximum search visibility
• Implementing white-hat on-page and off-page SEO strategies to improve rankings and organic traffic
• Monitoring and analysing website performance using SEO and analytics tools, then implementing data-driven improvements
• Collaborating closely with the director and development team to ensure technical SEO best practices are implemented effectively
• Staying up-to-date with the latest SEO algorithm changes, trends, and best practices
• (Secondary/Advanced) Applying AI SEO techniques — including Large Language Model (LLM)–driven content optimisation, semantic search targeting, and AI-assisted topic clustering — to further strengthen organic visibility

What We’re Looking For

• 3–5 years of proven SEO experience (retail, service, or IT industry experience is a strong plus)
• Strong understanding of search engine algorithms, ranking factors, and white-hat SEO techniques
• Proficiency in industry-standard SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, SEMrush)
• Analytical mindset with the ability to translate data into actionable strategies
• Excellent communication skills to work effectively with technical and non-technical teams
• Self-motivated and capable of working independently
• Bonus: Familiarity with AI-driven SEO concepts, including NLP-based keyword clustering, semantic search optimisation, and AI-assisted content analysis