Senior Social Media Marketing Executive

MyAtlas Digital; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic digital media company in Kuala Lumpur is seeking an experienced Senior Social Media Marketing Specialist to lead its sports-focused platforms. The role involves developing social media strategies, driving audience engagement, and managing campaigns in a fast-paced digital environment. The successful candidate will have a strong background in digital marketing, fluency in English and Mandarin, and a passion for sports. Competitive salary and opportunities for growth in the sports media landscape await.

Qualifications

• 3–5 years of hands-on experience in social media or digital marketing.
• Proven ability to grow engagement and traffic through content-driven strategies.
• Deep understanding of platform algorithms, digital user behaviours, and social ad optimisation.

Responsibilities

• Lead multi-platform social media strategy to increase reach and followers.
• Develop content calendars and campaigns around trending matches.
• Analyse and report on platform analytics to drive impact.

Skills

Fluent in English

Fluent in Mandarin

Social media strategy

Content creation

Analytics and optimization

Education

Diploma/Bachelor’s Degree in Marketing or Communications

Job description

Senior Social Media Marketing Specialist

Sports | Digital Media | Fan Growth & Engagement

About the Role

We’re seeking an experienced, results-driven, and sports-passionate Senior Social Media Marketing Specialist to take charge of our client’s sports-focused website/app and drive impactful growth across Southeast Asia. You’ll lead social media strategy, scale content performance, and manage campaigns with brand and affiliate partners — all within a fast-moving, digital-first environment.

If you live and breathe sports, thrive on audience engagement, and know how to turn strategy into measurable results, this role is for you.

Key Responsibilities

🔹 Social Media Strategy & Growth

• Lead multi-platform strategy (Facebook, Instagram, TikTok, X/Twitter, XiaoHongShu) to increase reach, followers, and web/app traffic.
• Develop content calendars and campaigns around trending matches, leagues, and tournaments.
• Drive acquisition through both organic and paid social channels, ensuring alignment with growth KPIs.
• Oversee content creation that fuels fan excitement — highlights, reels, memes, and community posts.
• Collaborate with designers and video editors to produce visually striking, high-retention social assets.
• Build strong engagement loops with fans and communities to enhance loyalty and advocacy.
• Manage influencer, KOL, and affiliate collaborations to amplify brand visibility.
• Execute co-branded and sponsored campaigns with partners and advertisers.
• Optimise campaigns for engagement, conversion, and cost efficiency (CPA/ROAS).
• Analyse and report on platform analytics — reach, CTR, conversions, follower growth, and revenue impact.
• Identify content trends, competitor strategies, and viral opportunities.
• Recommend creative tests, platform innovations, and new audience acquisition tactics.

What You’ll Need

• Diploma/ Bachelor’s Degree in Marketing, Communications, or related field.
• 3–5 years of hands‑on experience in social media or digital marketing.
• Strong command of English and Mandarin, with ability to read, write, and communicate effectively in both.
• Proven ability to grow engagement and traffic through content‑driven strategies.
• Deep understanding of platform algorithms, digital users’ behaviours, analytics, and social ad optimisation.
• A passion for sports and digital storytelling — especially football.

You’ll be part of an ambitious, fast‑growing digital product in the sports and entertainment space—with opportunities to work on:

• Fan engagement strategies across Southeast Asia
• Partnerships with brands, affiliates and influencers
• Real impact on traffic, branding, and monetisation

If you’re excited by sports, digital media, and growing a platform from the inside out—this is your chance.

Note: Applicants who are interested in this role, please attach your resume together with your portfolio.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Marketing Executive?
• Which of the following languages are you fluent in?
• How many years of digital marketing experience do you have?