Senior Sales Specialist - Substation Protection and Control

Hitachi Energy; Selangor; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading energy solutions company is seeking a Senior Sales Specialist for Substation Protection and Control in Malaysia. You will drive sales within automation, engaging with utility and industry customers to ensure successful transactions. Ideal candidates have electrical engineering qualifications and at least 10 years of sales experience. Key responsibilities include preparing sales plans, growing client relationships, and leading negotiations. The role includes competitive benefits like medical coverage and leave programs.

Benefits

Employer-sponsored medical plan

Employer provident fund (EPF)

Group term life insurance

Hospitalisation insurance

Leave programs

Qualifications

• Minimum 10 years of experience in sales skills.
• Experience in substation automation & communication is an advantage.
• Good written and verbal English communication skills.

Responsibilities

• Support and grow sales within Automation and Communication.
• Prepare sales plans and perform regular status reviews.
• Lead negotiations and ensure competitive offers.

Skills

Sales skills

Communication skills

Team collaboration

Customer relationship management

Education

Engineering/Trade qualifications – Electrical

Tools

MS Office

MS Teams

Outlook

SharePoint

Job description

Senior Sales Specialist – Substation Protection and Control

Responsible for sales of Automation and Communication (AC) business within Power Grid Automation BU in accordance with strategy. Build long‑term customer relationships and manage resolution to specific customer needs and issues. Our Grid Automation business unit has a comprehensive portfolio of solutions. These range from substation automation, communication networks, grid automation services, grid edge solutions to enterprise software solutions. These solutions address all key segments connected to the energy system including generation, transmission distribution, industries, transportation and infrastructure sectors. Hitachi Energy’s Grid Automation business unit supports 50 % of the top 250 global electric utilities. Our hardware, software and services portfolio unites deep domain knowledge and innovative technologies that enable customers across the globe to optimise the critical systems that power, move and connect us. Together, we’re building a more productive and sustainable world.

How you’ll make an impact:

• You will support and grow sales within Automation (Substation Protection and Control) and Communication in Malaysia, supporting the full sales process from promotion, product homologation, distributor‑channel development and direct sales to utility and industry customers. You will create added value for the customer and Hitachi Energy and ensure the successful outcome of transactions, contracts and proposals by using effective sales techniques and communicating details in accordance with Hitachi Energy’s offering and strategy.
• You will prepare sales plans using company tools, perform regular status reviews and propose recovery plans in cases of potential order shortfalls, identify sales opportunities and use the CRM tool to record and share, lead direct relations/communication with customers and lead negotiations.
• You will ensure the most competitive offer taking into account the market situation and customer’s conditions, identify which approach (e.g. direct sales, consortium or channel) can be applied to better serve the customer, support bid/no‑bid analyses and decisions and participate in project‑risk review processes. You will involve external stakeholders – direct relations with customers, channel partners, distributors, potential third‑party suppliers – and internal stakeholders – account managers, bid and proposal team, solution line specialists, country and regional management.
• You will lead, drive and hold yourself accountable for the highest standards of health, safety and environment to ensure Zero Harm is achieved, be responsible for compliance with relevant HSE policy and procedures, ensure proactive risk assessments take place and corrective actions are monitored/followed up. You will build a culture of injury, incident, near‑miss and hazard reporting and guarantee that reported incidents are investigated and action taken, creating a workplace where everyone views health, safety and environment as the most important non‑negotiable value of your business.
• Living Hitachi Energy’s core values of safety and integrity means taking responsibility for your own actions while caring for your colleagues and the business.
• You will be responsible to ensure compliance with applicable external and internal regulations, procedures and guidelines.

Your background:

• You hold Engineering/Trade qualifications – Electrical or equivalent.
• Minimum 10 years of experience required in sales skills.
• Experience across the electrical industry within utilities, power T&D or power systems projects, especially in substation automation & communication is an advantage.
• Advanced computer skills across MS Office, MS Teams, Outlook and SharePoint.
• Expresses opinions and is able to work with multiple stakeholders and positions.
• Good written and verbal English communication skills with high attention to detail.

More about us:

• Employer‑sponsored medical plan (inc. dental care)
• Employer provident fund (EPF) – employer and employee
• Group term life insurance, group personal accident insurance, group business travel insurance
• Hospitalisation insurance
• Leave programs (annual leave, medical leave, hospitalisation leave, exam leave etc.)

Location:

Petaling Jaya, Selangor, Malaysia

Job ID:

R0116575

Date Posted:

2026‑01‑13

Company Name:

HITACHI ENERGY MALAYSIA SDN. BHD.

Profession (Job Category):

Sales, Marketing & Product Management

Job Schedule:

Full time

Remote:

No

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