Senior Sales Executive (Food Service)

Mamee; Malaysia; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading food company in Malaysia is seeking a Sales Executive to manage and grow sales in multiple channels. The ideal candidate will have a proven track record in FMCG, possess strong negotiation and relationship-building skills, and be able to execute effective sales strategies. This role requires travel and engagement with key customers in the HORECA sector.

Qualifications

• Minimum 4-6 years of experience in FMCG, HORECA, or food service sector.
• Strong knowledge of General Trade / Modern Trade / Food Service channels.
• Must possess own transport and able to travel frequently.

Responsibilities

• Manage and grow sales in Food Service, GT, and MT channels.
• Maintain strong relationships with key HORECA and wholesale customers.
• Monitor sales performance and competitor activities.

Skills

Interpersonal skills

Negotiation skills

Problem-solving skills

Knowledge of General Trade / Modern Trade

Promotion execution experience

Education

Diploma/Degree in Business, Marketing, or related discipline

Tools

Excel

PowerPoint

Job description

• Manage and grow sales in Food Service, GT, and MT channels.
• Execute sales plans and strategies per channel and customer segment.
• Work closely with distributors and wholesalers to achieve sales goals.

Key Account Management

• Maintain strong relationships with key HORECA and wholesale customers.
• Conduct regular sales visits, business reviews, and negotiations.
• Identify growth opportunities and upsell relevant product ranges.
• Implement trade promotions and marketing activities effectively.
• Ensure product availability, visibility, and placement in the trade.
• Collaborate with marketing and Sales Manager on new product launches and activation.

Reporting & Analysis

• Monitor sales performance and competitor activities.
• Prepare weekly and monthly sales reports.
• Provide market feedback for continuous improvement.

JOB REQUIREMENTS

• Diploma/Degree in Business, Marketing, or related discipline.
• Minimum 4-6 years’ experience in FMCG, HORECA, or food service sector.
• Strong knowledge of General Trade/ Modern Trade/ Food Service channels.
• Experienced in promotion execution, distributor handling, and channel development.
• Good interpersonal, negotiation, and problem-solving skills.
• Independent, proactive, and result oriented.
• Proficient in Excel and PowerPoint.
• Must possess own transport and able to travel frequently.