Senior Sales Executive/Asst Sales Manager-MICE (SUNWAY TRAVEL SDN BHD)

Sunway Berhad; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent Malaysian travel company is seeking a Senior Sales Executive/Assistant Sales Manager to drive sales in the MICE segment. This full-time role requires 3–5 years of experience in sales within the MICE/business travel industry, along with excellent negotiation and relationship management skills. The position offers competitive salary, bonuses, and opportunities for professional development within a dynamic sales team. Applicants will contribute to the growth of MICE business strategies.

Benefits

Competitive salary and performance-based bonuses

Comprehensive medical and life insurance

Opportunities for career progression

Wellness initiatives

Discounts on Sunway Group products and services

Qualifications

• Minimum 3–5 years of sales experience in the MICE/business travel industry.
• Strong business development and client relationship management skills.
• Excellent negotiation and contract management abilities.
• Experience in leading and motivating a sales team.
• Thorough understanding of the MICE segment and industry trends.

Responsibilities

• Identify and generate new MICE business opportunities through networking and cold calling.
• Develop and maintain strong relationships with corporate and associate clients.
• Manage the end-to-end sales process for MICE bookings.
• Achieve and exceed sales targets for the MICE segment.
• Contribute to the development of sales strategies.

Skills

Business development

Client relationship management

Negotiation skills

Team leadership

Communication skills

Presentation skills

Tools

Microsoft Office

CRM systems

Job description

Senior Sales Executive/Assistant Sales Manager – MICE

Full‑time role within the MICE (Meetings, Incentives, Conferences and Exhibitions) team at Sunway Travel Sdn Bhd, located in Bandar Sunway, Selangor. You will drive sales and growth in the MICE segment, a strategic focus area for the company.

Responsibilities

• Proactively identify and generate new MICE business opportunities through networking, cold‑calling, and responding to RFPs.
• Develop and maintain strong relationships with key corporate and associate clients.
• Work closely with the operations team to manage the end‑to‑end sales process for MICE bookings, including proposals, contract negotiations, and coordination with internal teams.
• Achieve and exceed monthly/quarterly sales targets for the MICE segment.
• Contribute to the development of sales strategies and initiatives to grow the MICE business.

Qualifications

• Minimum 3–5 years of sales experience in the MICE/business travel industry.
• Strong business development and client relationship management skills.
• Excellent negotiation and contract management abilities.
• Experience in leading and motivating a sales team.
• Thorough understanding of the MICE segment and industry trends.
• Proficient in Microsoft Office suite and CRM systems.
• Exceptional communication and presentation skills.

What We Offer

• Competitive salary and performance‑based bonuses.
• Comprehensive medical and life insurance coverage.
• Opportunities for career progression and professional development.
• Wellness initiatives and work‑life balance programmes.
• Discounts on Sunway Group products and services.

About Us

Sunway Travel is part of the Sunway Group of companies, a leading Malaysian conglomerate with diversified interests across property, construction, retail, hospitality, and healthcare. We are committed to sustainable value creation and community service, and we strive to become a leader in the hospitality and travel industry.

Apply now to be part of our dynamic MICE sales team at Sunway Travel Sdn Bhd.