Senior Public Relations

CUCKOO International (MAL) BERHAD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in Malaysia is seeking a Senior Executive in Public Relations to execute corporate communications initiatives and manage media relations. The ideal candidate will have a Bachelor's degree in a relevant field and 3–6 years of experience in public relations. Strong English skills and a good understanding of the media landscape are essential. This role involves managing multiple projects and collaborating with various stakeholders in a fast-paced environment.

Qualifications

• Minimum 3–6 years of experience in public relations or corporate communications.
• Strong command of English with proven corporate writing experience.
• Good knowledge of the media landscape.

Responsibilities

• Execute corporate and brand communications initiatives.
• Manage daily media relations activities.
• Support issues and crisis communications plans.
• Execute internal communications initiatives.
• Track and report on PR campaign performance.

Skills

Strong written and verbal communication skills

Media relations

Corporate writing

Project management

Analytical skills

Education

Bachelor’s Degree in relevant field

Job description

Key Responsibilities

The Senior Executive, Public Relations plays a key role in executing the company’s public relations and corporate communications initiatives.

In-house role handling high-visibility corporate and brand communications.

Strong exposure to media relations, issues management, and corporate writing.

Structured environment with clear processes and stakeholder collaboration

Media Relations & External Communications

Manage daily media relations activities, including handling media inquiries, pitching stories, and maintaining relationships with journalists and media partners.

Develop and execute PR plans and communication activities aligned with corporate objectives.

Identify and shape compelling story angles for corporate announcements, campaigns, and initiatives.

Draft, edit, and proofread press releases, media statements, talking points, Q&A documents, media invitations, and corporate collaterals.

Issues & Crisis Communications

Support and execute issues and crisis communications plans, including message development, monitoring, and coordination with internal stakeholders.

Conduct research and analysis to assess reputational risks and provide communications recommendations.

Monitor media coverage and public sentiment, flagging potential issues and opportunities.

Corporate Communications & Campaign Support

Execute internal communications initiatives to ensure clear and consistent messaging across the organisation.

Manage awards submissions, corporate announcements, and thought leadership content.

Support CSR, sustainability, sponsorship, and partnership-related communications initiatives.

Conduct research on industry trends, media landscape, and competitor activities.

Track, analyse, and report on PR campaign performance and media coverage.

Prepare post-campaign reports with insights and recommendations.

Manage multiple projects, timelines, and priorities effectively while maintaining quality and accuracy.

Core Competencies

Strong written and verbal communication skills with the ability to adapt tone and style for different audiences.

Solid media relations and corporate writing capabilities.

Good project management and organizational skills.

Strong interpersonal and stakeholder management skills.

Analytical, detail-oriented, and solution-focused.

Ability to work independently and collaboratively in a fast-paced environment.

Culturally sensitive and adaptable to diverse working environments.

Job Requirements

Bachelor’s Degree, or higher qualification in Public Relations, Corporate Communications, Mass Communications, Marketing, or a related field.

Minimum 3–6 years of relevant experience in public relations or corporate communications.

Strong command of English (spoken and written) with proven corporate writing experience.

Good knowledge of current media landscape, including print, broadcast, and digital media.

PR agency and/or in-house corporate communications experience is welcomed.

Ability to manage tight timelines and deliver under pressure.

Ability to work under pressure and manage tight deadlines.