Senior Product Marketer — Growth & GTM for API & Crypto

Freelancing.my; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading online platform in Kuala Lumpur seeks a T-shaped Marketer with 4+ years in product marketing and B2B SaaS marketing. Candidates should possess strong communication and marketing skills, a passion for cryptocurrency or financial markets, and the ability to work collaboratively across functions. Responsibilities include understanding API users, executing marketing campaigns, and managing high-quality deliverables. A Bachelor's degree in Marketing, Business, or a related field is preferred.

Qualifications

• 4+ years of relevant experience in product marketing, growth marketing, or B2B SaaS marketing.
• Experience in sales enablement, content, or CRM/email marketing.
• Proven core marketing skills with understanding of sales funnels and personas.

Responsibilities

• Build a strong understanding of API users and position products accordingly.
• Contribute to go-to-market launches and campaign execution.
• Ensure high-quality, error-free marketing deliverables.

Skills

Business Analyst

CRM

Internet research

Market Research

Marketing

Project Management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Sheets

GA4

Figma

HubSpot

Salesforce

Mixpanel

Amplitude

SQL

Job description

A leading online platform in Kuala Lumpur seeks a T-shaped Marketer with 4+ years in product marketing and B2B SaaS marketing. Candidates should possess strong communication and marketing skills, a passion for cryptocurrency or financial markets, and the ability to work collaboratively across functions. Responsibilities include understanding API users, executing marketing campaigns, and managing high-quality deliverables. A Bachelor's degree in Marketing, Business, or a related field is preferred.