Senior Product Marketer

Freelancing.my; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading online platform in Kuala Lumpur seeks a T-shaped Marketer with 4+ years in product marketing and B2B SaaS marketing. Candidates should possess strong communication and marketing skills, a passion for cryptocurrency or financial markets, and the ability to work collaboratively across functions. Responsibilities include understanding API users, executing marketing campaigns, and managing high-quality deliverables. A Bachelor's degree in Marketing, Business, or a related field is preferred.

Qualifications

• 4+ years of relevant experience in product marketing, growth marketing, or B2B SaaS marketing.
• Experience in sales enablement, content, or CRM/email marketing.
• Proven core marketing skills with understanding of sales funnels and personas.

Responsibilities

• Build a strong understanding of API users and position products accordingly.
• Contribute to go-to-market launches and campaign execution.
• Ensure high-quality, error-free marketing deliverables.

Skills

Business Analyst

CRM

Internet research

Market Research

Marketing

Project Management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Sheets

GA4

Figma

HubSpot

Salesforce

Mixpanel

Amplitude

SQL

Job description

• Proven Ability:You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, growth marketing, or B2B SaaS marketing—preferably for API, crypto, fintech, or developer-focused products. You’ve owned or meaningfully contributed to one or more areas such as sales enablement, content, go-to-market launches, or CRM/email marketing. A Bachelor’s degree in Marketing, Business, Communications, or a related field is a plus.
• Marketing Foundations:You’re equipped with core marketing skills—ranging from positioning and messaging, to content creation and campaign execution. You understand sales funnels, personas, and value propositions, and have experience using tools like Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude. Bonus if you’re comfortable working with light data analysis (SQL) or CRM/email tools for nurturing flows.
• Domain Knowledge:Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining, you’re expected to quickly build a strong understanding of our API users (developers, analysts, DeFi platforms), what they value, and how to best position our product to meet their evolving needs.
• Bias to Action:You’re proactive, resourceful, and results-oriented. You don’t wait to be told what to do—you seek clarity, ask questions, and find ways to move forward. You apply what you learn and are constantly looking to improve both your skills and your output.
• Operational Excellence:You have a sharp eye for detail and deliver high-quality, error-free work. Whether you’re building a sales deck, writing product copy, or launching a campaign, you hold yourself—and others—to high standards of execution.
• Strong Opinions, Loosely Held:You form opinions based on insights, data, or market signals. You’re confident in making calls, but you’re also open-minded and humble enough to shift direction when better evidence or feedback emerges.
• Entrepreneurial:You thrive in ambiguity and enjoy building things from scratch. You’re self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.
• Excellent Communicator:You write and speak clearly, concisely, and persuasively. You can tailor complex ideas into language that resonates with technical and non-technical audiences alike. You’re able to collaborate well with cross-functional teams, including Product, Sales, and Design.
• Experience hiring and managing freelancers and/or agencies is a plus.

Skills Required

• Business Analyst
• CRM
• Internet research
• Market Research
• Marketing
• Project Management