Senior Product Executive

Pok Brothers Sdn. Bhd.; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading Malaysian wholesaler of premium foods is seeking a marketing professional to support the end-to-end product lifecycle management and coordinate marketing campaigns. This role requires collaboration with various departments like Sales and Logistics. The ideal candidate should have experience in market analysis and campaign execution. Additional responsibilities include managing inventory planning and maintaining brand consistency in communications. This position offers a valuable opportunity to contribute to a reputable company in the food industry.

Qualifications

• Experience in managing marketing campaigns and insights analysis is essential.
• Strong collaboration skills across various departments are critical.
• Ability to analyze market trends and sales performance.

Responsibilities

• Support end-to-end product lifecycle management.
• Maintain brand positioning and communication consistency.
• Assist in planning and executing marketing campaigns.
• Coordinate new product development and launch execution.
• Manage inventory planning with sales and supply teams.

Skills

Market analysis

Campaign execution

Cross-functional collaboration

Operational support

Inventory management

Job description

Add expected salary to your profile for insights

Support end-to-end product lifecycle management, from development to post-launch.

Maintain brand positioning and ensure consistent communication across all channels.

Assist in planning and executing BTL and digital marketing campaigns.

Coordinate new product development (NPD), including packaging, specifications, and launch execution.

Manage inventory planning in coordination with sales and supply teams.

Support principal relationships, partnerships, and licensing matters.

Provide day-to-day operational and administrative support to the marketing team.

Analyse consumer insights, market trends, and category opportunities.

Conduct competitor analysis on pricing, promotions, and market activity.

Review monthly sales performance to identify growth opportunities.

Track marketing budgets, forecasts, and ROI effectiveness.

Prepare monthly and quarterly reports for management review.

Work closely with the Sales team to execute marketing programs and ensure “Perfect Store” standards.

Develop POS materials and promotional mechanics to drive product trial and purchase.

Support in-store promotions, merchandising, and secondary display execution.

4. Cross-Functional Collaboration

Collaborate with Sales, Warehouse, Logistics, Finance, and other relevant departments to align brand plans and marketing campaign.

Support demand planning, inventory management and field activation activities.

Assist in resolving supply, execution, and operational issues.

Unlock job insights

Salary match, Number of applicants, Skills match

What's your expected monthly basic salary?

Retail & Consumer Products, 101-1,000 employees

With a track record spanning over 60 years, Pok Brothers Sdn Bhd (“Pok Brothers”) stands as a household name and is one of Malaysia’s foremost wholesalers of frozen and premium foods. Originating as a general store business in Petaling Jaya in 1963, Pok Brothers has since evolved into a leading force in Malaysia's frozen food industry.

As a premium food wholesaler, Pok Brothers specializes in the importation and distribution of a wide array of food products, ranging from raw to processed, catering primarily to the hospitality and consumer-based food sectors. Our offerings encompass an extensive selection including frozen and chilled meats, dairy products, seafood, french fries, and more.