Senior Performance Marketing & Growth Executive

Weco Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 45,000 - 65,000; Full time

Job summary

A leading marketing agency in Malaysia is seeking a results-driven Senior Performance Marketing & Growth Executive to enhance traffic growth and optimize conversion strategies across online and retail environments. The ideal candidate will have 2-3 years of experience in performance marketing and possesses strong analytical skills. Proficiency in managing platforms such as Meta, Google, and TikTok Ads is essential. This role requires hands-on execution, attention to detail, and the ability to interpret data for effective campaign strategies.

Qualifications

• 2-3 years of experience in performance marketing or related roles.
• Strong experience with Meta Ads, Google Ads, TikTok Ads.
• Ability to interpret data and make informed decisions.

Responsibilities

• Plan and optimize performance marketing campaigns for e-commerce.
• Analyze key performance metrics and translate data insights.
• Manage and optimize paid media channels.
• Conduct A/B testing on campaign elements.
• Prepare performance reports and insights.

Skills

Analytical mindset

Performance marketing knowledge

Hands-on execution

Data-driven decision making

Proficiency in Meta Ads

Proficiency in Google Ads

Proficiency in TikTok Ads

Excel proficiency

Understanding of retail and e-commerce

Education

Diploma or Bachelor’s Degree in Marketing, Business, or Analytics

Tools

Performance tracking tools

Dashboards and analytics tools

Job description

Senior Performance Marketing & Growth Executive

We are looking for a results-driven Senior Performance Marketing & Growth Executive to lead traffic growth, conversion optimisation, and performance analysis across both online platforms and physical retail stores. This role requires strong analytical skills, hands-on execution, and the ability to translate data insights into effective content and campaign strategies.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns to drive traffic and sales across e-commerce and retail stores
• Own and analyze key performance metrics including traffic, conversion rate, ROAS, CPA, CTR, and revenue contribution
• Translate performance data into clear content direction, identifying what content formats, creatives, and messaging are required
• Manage and optimize paid media channels including Meta, Google, TikTok and other digital platforms
• Support omnichannel growth strategies, linking online campaigns with in-store traffic and promotions
• Conduct A/B testing on creatives, messaging, landing pages, and campaign mechanics
• Work closely with content, creative, and operations teams to ensure alignment between performance goals and execution
• Prepare performance reports, insights, and recommendations for management and stakeholders
• Monitor budgets, pacing, and efficiency to ensure optimal ROI and sustainable growth

Requirements

• Diploma or Bachelor’s Degree in Marketing, Business, Analytics, or related fields
• Prefer 2–3 years of experience in performance marketing, growth marketing, or digital marketing roles
• Strong analytical mindset with proven ability to interpret data and make data-driven decisions
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and performance tracking tools
• Proficient in Excel / Google Sheets; experience with dashboards and analytics tools is an advantage
• Experience in retail, fashion, lifestyle, or e-commerce is highly preferred
• Self-driven, structured, and comfortable managing multiple campaigns simultaneously