Senior Performance Marketing Associate

ShopBack; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing technology company in Kuala Lumpur is seeking a driven online marketer to design and implement media strategies. The role involves managing online marketing channels, collaborating with local teams, and using data to optimize campaigns. Candidates should have 3-5 years of experience in paid media and a good grasp of marketing tools. This position offers competitive compensation and a culture of growth and collaboration.

Benefits

Competitive compensation

Work-From-Anywhere benefit

Career progression paths

Qualifications

• 3 to 5 years of hands-on experience in online paid media for App and Web products.
• Proven track record of driving significant growth with marketing efficiency.
• Self-starter with the ability to work independently.

Responsibilities

• Manage all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads.
• Collaborate with local marketing teams on campaign and media planning.
• Analyze online paid media campaigns for actionable insights.

Skills

Online paid media experience

Campaign management

Data-driven mindset

Communication skills

AI tool utilization

Education

Bachelor’s degree in marketing, business, or relevant experience

Tools

Google Analytics

Google Search Console

Branch.io/Appsflyer

Job description

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Sitting in the Regional Online Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self‑motivated, and innovative online marketer, this could be the role for you.

Your Adventure Ahead

• Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
• Growth hacking through constant testing to discover new marketing opportunities.

Essentials to Succeed

• 3 to 5 years of hands‑on experience in online paid media for App and Web products.
• Proven track record of driving significant growth with marketing efficiency.
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
• Excellent analytical skills with a data‑driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
• Self‑starter with the ability to work independently, owning the problem and developing the solution.
• AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• Bachelor’s degree in marketing, business, or relevant experience.

ShopBackers' DNA

Grit - We tackle all challenges head‑on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths

and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team

on a journey to global scale.

Competitive compensation

based on your performance.

Candid, open, and collaborative culture

where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit

to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data‑protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [e-mail].