Senior Paid Media Specialist (Fintech)

BID Operations; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking a Senior Paid Media Specialist to plan, execute, and optimize digital ad campaigns across multiple platforms including Google, Meta, and TikTok. The role requires an analytical mindset to enhance user targeting, coping with ROI and CPA metrics, and collaborating closely with creative teams to ensure campaign effectiveness. If you have a degree in marketing or a related field, along with 3-5 years of proven experience in successful campaign execution, this is the perfect opportunity for you.

Benefits

Healthcare coverage

Gym benefits

Opportunities for career growth

Flexible dress code

Young and vibrant work culture

Qualifications

• 3 - 5 years of experience in marketing with a proven track record of developing and executing successful campaigns.
• Experience in gaming or financial industry preferred.
• Analytical mindset and data-driven decision-making.

Responsibilities

• Develop and implement paid media plans across platforms.
• Optimize & improve campaigns via A/B testing and audience refinement.
• Monitor KPIs and analyze data to provide actionable insights.

Skills

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Keyword research

Audience segmentation

Data analysis

Communication

Teamwork

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Job description

As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals.

Key Responsibilities

• Develop and implement paid media plans across platforms (Search, Social, Programmatic).
• Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency.
• Allocate budgets effectively and manage spending to meet performance targets.
• Monitor KPIs, analyze data (Google Analytics, etc.), and provide actionable insights to stakeholders.
• Work with content, creative, and marketing teams to ensure cohesive messaging and high-quality assets (copy, visuals).
• Create reports on campaign performance, results, and recommendations.
• Stay current with platform updates, algorithm changes, and emerging ad tech.

Qualifications

• Experience in Google Ads, Meta (Facebook/Instagram Ads), TikTok Ads, LinkedIn Ads and various DSP Channels.
• Keyword research, audience segmentation, conversion tracking, bidding strategies, SEO basics.
• Analytical mindset, problem-solving, data-driven decision-making, communication, teamwork.
• A bachelor's degree in marketing, business, or a related field.
• 3 - 5 years of experience in marketing with a proven track record of developing and executing successful campaigns. Experience in gaming or financial industry preferred.

Benefits

• Opportunities for enriching career growth, including exposure to regional contexts
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture