Senior Medical Brand Manager

Abbott Laboratories; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global healthcare company in Petaling Jaya is looking for a Marketing Professional with 3-5 years of experience in consumer marketing within the healthcare or FMCG sectors. The successful candidate will oversee product development, conduct market analysis, and collaborate with cross-functional teams to drive marketing initiatives. Proficiency in English, as well as knowledge of Bahasa Malaysia and Mandarin, is essential.

Qualifications

• Minimum 3-5 years of professional experience in nutrition or medical/OTC consumer marketing.
• Experience in ethical/HCP marketing is a plus.
• Excellent English, with knowledge of Bahasa Malaysia and Mandarin.

Responsibilities

• Market assigned products and oversee execution of campaigns.
• Analyze market opportunities for the product portfolio.
• Work with cross-functional teams to execute marketing initiatives.

Skills

Strategic thinking

Analytical skills

Interpersonal skills

Presentation skills

Marketing knowledge

Product training

Education

University degree in Business/Marketing Management

MBA in marketing or business management

Job description

JOB DUTIES/ RESPONSIBILITIES:

• Perform a range of activities to effectively market assigned products, such as overseeing product development and design localization, setting prices, launching new products, overseeing execution of consumer and trade campaigns (ATL and BTL), and monitoring sales and market share performance
• Well verse in CRM and Digital to monitor, analyze, and evaluate/identify market/consumer opportunities for the product portfolio
• Develop and participate in the development of marketing objectives, strategies and ensure their execution on the assigned product
• Work closely with cross functional team (ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics and external agencies or related area team) to ensure timely execution of marketing initiatives and monitor related KPIs
• Prepare monthly sales forecasts and quarterly marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plan to improve the sales and market share performance of the product
• Support product training and develop detailing pieces to support consumer and trade sales team in delivering key product message to target audience
• Monitor, analyze and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes.
• Understanding ethical role in driving market potential is an added advantage
• Ensure compliance of Abbott Code of Ethics

JOB SPECIFICATIONS:

• University degree in Business/Marketing Management, Mass Communication, Nutrition/Dietetics or related Science background. Additional qualification (eg MBA in marketing or business management) will be an added advantage

• Minimum 3-5 years’ professional working experience in nutrition or medical/OTC consumer marketing in healthcare or FMCGs environment (with pharmacy as key channel)

• Experience in ethical/HCP marketing is an added advantage

• Able to multi-task and operate in regulated environment (both external & internal)

• Excellent in English, both written and oral. Good working knowledge of Bahasa Malaysia and Mandarin

KEY COMPETENCIES:

Managerial:

• Strong strategic thinking and analytical skills with a positive attitude to perform and deliver result

Behavioral:

• Demonstrate strong will power to perform in high growth environment, good interpersonal, presentation and cross functional skills
• Good team player