Senior Marketing Manager ( FMCG )

PWM (Pet World International Sdn Bhd); Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading Pet Industry Company located in Malaysia is seeking a Senior Marketing Manager to drive brand growth and lead the marketing team. The ideal candidate will have a minimum of 7 years of experience in marketing, strong team leadership skills, and a proven track record in the FMCG industry. This role offers an attractive salary package, performance-based bonuses, and numerous health and wellness benefits, all within a supportive and dynamic work environment.

Benefits

Attractive Salary Package

Performance-Based Bonuses

Health & Wellness Benefits

Career Growth Opportunities

Collaborative Work Environment

Qualifications

• Minimum 7 years of experience in Marketing or Brand Management.
• Experience managing a team of at least 4 members.
• Strong written and verbal communication skills are required.

Responsibilities

• Develop comprehensive marketing roadmap aligned with business goals.
• Lead execution of marketing plans to achieve growth objectives.
• Evaluate marketing investment efficiency to identify improvements.

Skills

Team leadership

Presentation skills

Collaboration

Data-driven decision making

Marketing strategy development

Education

Bachelor’s Degree in Marketing or related field

Job description

PWM (Pet World International Sdn Bhd) – Petaling

We are looking for an experienced and strategic FMCG industry Senior Marketing Manager to lead our marketing team and drive brand growth across multiple channels. This role is perfect for someone who thrives in a fast-paced environment, is data-driven, and has a passion for creating impactful campaigns that resonate with our audience.

Job Description

• This is a feeder role / potential successor to CMO by developing a comprehensive and aligned strategic marketing roadmap.
• Lead and direct the execution of marketing plans to achieve growth objectives in line with the overall commercial priorities.
• Manage marketing budget and evaluate marketing investment efficiency to identify areas of improvement and propose changes.
• Evaluate new media technologies and maintain knowledge of marketing trends, developments, and best practices to expand the brand’s competitive advantage.
• Lead Marketing & NPD/Innovation team.
• Dotted line leading the Creative team on tasks and deliverables.
• Owns Annual Marketing Calendar – Comms, Media, Campaigns, Trade Activation and events.
• Ensure right communication levels between Marketing – Creative – R&D – Commercial (Sales & eComm) functions to ensure smooth execution of marketing calendar and plans.
• Manages Marketing Spend – propose to CMO for approval, track, control, review post execution vs KPIs set.

Job Requirements

• Min. 7 years in Marketing or Brand Management.
• Experience managing & leading teams – min. 4 people team.
• Good presentation skills & ability to manage senior leadership stakeholder.
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in the FMCG industry is preferred.
• Strong written and verbal communication skills.
• Capacity to work collaboratively within a team environment.

What We Offer

• Attractive Salary Package — commensurate with experience and performance.
• Performance-Based Bonuses and annual salary reviews.
• Health & Wellness Benefits (medical, dental, insurance coverage, gym facilities, yoga and pilates classes).
• Career Growth Opportunities in a dynamic and expanding company.
• Collaborative Work Environment with innovative and driven teammates.
• Working Arrangements and modern office setup.
• Learning & Development Programs to support your professional growth.

Why Join Us

At Pet World Group, we believe in empowering our people to bring bold ideas to life. You’ll be part of a forward-thinking organization that values creativity, collaboration, and results. Join us and play a key role in shaping the future of our brand and business.