Senior Marketing Lead - Multi-Channel Growth & Campaigns

OFFSPRING INC; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer products company in Petaling Jaya is seeking a Marketing Specialist to drive user growth and engagement through innovative campaigns. The ideal candidate should have 3–5 years in consumer marketing, preferably in FMCG, and strong analytical skills to interpret data for strategic decisions. Responsibilities include managing campaign timelines, coordinating launches, and enhancing online product pages. Join a collaborative team committed to delivering quality experiences and continuous learning opportunities.

Benefits

Opportunities for career growth

Collaborative and fun team environment

Qualifications

• 3–5 years of experience in consumer marketing, preferably in FMCG, beauty, retail, or e-commerce.
• Strong analytical skills to interpret data and recommend actions.
• Excellent project management skills and coordination with vendors.

Responsibilities

• Drive user growth, engagement, and sales through 360º campaigns.
• Develop and manage campaign timelines and asset lists.
• Coordinate end-to-end launches across various channels.
• Collaborate with e-commerce teams to enhance product details.

Skills

Analytical skills

Project management

Campaign planning

Tools

CRM/email marketing tools

Basic design software

Job description

A leading consumer products company in Petaling Jaya is seeking a Marketing Specialist to drive user growth and engagement through innovative campaigns. The ideal candidate should have 3–5 years in consumer marketing, preferably in FMCG, and strong analytical skills to interpret data for strategic decisions. Responsibilities include managing campaign timelines, coordinating launches, and enhancing online product pages. Join a collaborative team committed to delivering quality experiences and continuous learning opportunities.