Senior Marketing Lead - Brand & Campaigns

Faiza Marketing; Seremban; On-site; MYR 50,000 - 70,000; Full time

Job summary

A marketing firm in Negeri Sembilan seeks a Marketing Manager to plan and execute strategies that strengthen brand awareness. The role involves managing campaigns, conducting market research, and collaborating with cross-functional teams for brand activation. Applicants should have a Bachelor's Degree in Marketing or related fields and 3-5 years of experience in FMCG marketing, with strong skills in digital marketing and communication.

Qualifications

• Minimum 3–5 years experience in marketing, preferably FMCG.
• Experienced in digital marketing, branding and campaign management.
• Creative, resourceful, analytical and independent.

Responsibilities

• Plan, develop and execute marketing strategies to strengthen brand awareness.
• Manage and monitor marketing campaigns including digital, trade marketing and in-store promotions.
• Conduct market research, competitor analysis and consumer insights for strategic planning.
• Collaborate with Sales, Trade Marketing and Product teams to ensure cohesive brand activation.
• Manage social media content, digital advertising and brand communication.
• Coordinate product launches, events, roadshows and promotional activities.
• Prepare marketing reports, campaign performance analysis and presentations for management.
• Liaise with external partners, agencies, vendors and media.

Skills

Digital marketing

Branding

Campaign management

Market research

Strong communication

Education

Bachelor’s Degree in Marketing, Business, Communications or related field

Job description

A marketing firm in Negeri Sembilan seeks a Marketing Manager to plan and execute strategies that strengthen brand awareness. The role involves managing campaigns, conducting market research, and collaborating with cross-functional teams for brand activation. Applicants should have a Bachelor's Degree in Marketing or related fields and 3-5 years of experience in FMCG marketing, with strong skills in digital marketing and communication.